Author Archives: Jaclyn Crawford

Small business social media has leveled the playing field for small companies. Click to learn how you can use social media to grow your contractor business.

If you're planning out your marketing strategy for the next few months, don't make the mistake of thinking social media is just for teens and Instagram influencers. Businesses all over the world use Facebook, Twitter, YouTube, and other platforms to connect with their customers and make more sales. Small business social media is especially effective for home service professionals, as social networks make it much easier to connect with people in your service area. Keep reading to learn more about how social media can be used to generate leads for contractors.

Your team can be an excellent resource for lead generation. Learn more about how to build a team that keeps the leads rolling in.

Customer satisfaction is a known contributor to business success, but continuing to build on a strong customer base is the key to growth and longevity. At the management level, lead generation is a top priority to keep cash flowing steadily into the company and ensure employees have the hours they need to support themselves and their families.

Although there are several actions managers can take to attract new clients, referrals are one of the most powerful lead sources available, and tapping into this resource requires a focus on the customer experience. To really make an impact that will turn your customers into future recommendations, the most critical investment you can make is creating a team that knows how to impress your clients and generate the leads your company needs.

CraftJack is so excited to announce that we have recently partnered with Hatch to help you take your CraftJack leads and turn them into new sales. 

Hatch is a messaging platform that automates communication between home improvement and home services businesses and their leads over text, email, and voicemail drops. Hatch’s average customer experiences increased conversion rates of 500% or more

Homeowners are busy people - and likely requesting quotes from multiple companies. If you don’t respond within five minutes, there’s a good chance another company has already beaten you out. Hatch eliminates this problem by automating your response so that you never miss out on a lead again. 

To maintain a profitable business, you need to generate as much small business revenue as possible. Here are 10 tips for increasing your revenue as a home services professional.

No matter what type of service you provide, you want to run a profitable business. One of the first steps in generating a profit is bringing in as much revenue as possible. The following guide explains the difference between revenue versus profit and provides 10 tips for increasing small business revenue as a contractor.

Generate leads and grow your painting company with support from the team at CraftJack. Whether you're looking for large scale projects or one-off jobs, we can help.

As a painting contractor, you need to work a little harder than big box stores to find leads. Most of your customers require your services once or twice but won't need them again for some time. You can't rely on repeat business as a core driver of success. As such, generating a steady pipeline of contractor leads is vital for success.

Learn how to reach more potential customers by getting high-quality remodeling leads in real time. Discover more top tips on how to grow your remodeling company.

A growing company is every remodeling contractor's dream. But with so much competition on the horizon, it can be difficult to know how to attract clients. Luckily, with so many digital channels at your fingertips, reaching potential customers is easier than ever. You just need to have a stellar online presence and know how to generate leads.

For home service contractors, a few common roadblocks can make it more difficult to run a profitable business. Read on to learn more about these roadblocks and find out what home service professionals can do to overcome them.

You took the leap and opened your own home service business. Now you’re giving estimates, completing projects, and building your reputation as a reliable professional. But what should you do if all your hard work isn’t leaving much profit available at the end of the year? This guide explains some of the most common roadblocks to running a profitable business and offers tips to help home service professionals overcome them.

Managing social media for multiple locations requires finesse. Click to learn how to kick your small business social media campaign into overdrive.

Social media has evened the playing field for small businesses that just don’t have the resources to compete with giant corporations. Instead of spending the bulk of your marketing budget on television or magazine advertising, you can set up free social media accounts and use them to connect with potential customers. If you have multiple locations, however, using social media as a marketing tool becomes a little more complex. This guide explains how to maximize your small business social media efforts based on your location.

A handyman typically has a diverse skill set and can offer clients a wide range of services, but there are legal limitations to the jobs a jack-of-all-trades may accept. Learn what jobs a handyman can legally do in most states.

Often, homeowners and small businesses like to hire a jack-of-all trades for small jobs, preferring to employ someone who can perform a variety of maintenance and upkeep tasks rather than hiring a different specialty contractor for each job. If you have a diverse skill set and can offer clients a wide range of services, starting your own handyman business can be a great way to earn a living. However, because certain types of projects require additional training, licensing, or certifications, there are limits to what services you can offer as a handyman. This article looks at the types of job a handyman can and can’t legally do so a prospective handyman can better understand the responsibilities that may come with the job.

Floor plan measurements are vital to any construction project, and even small mistakes can lead to delays for every subcontractor. Learn how to read construction plans to ensure your floor plan measurements are accurate, avoiding costly errors.

Construction projects require cooperation between professionals in a variety of trades to complete. Whether working on new construction or remodeling an existing structure, knowing how to read construction plans is vital to producing quality results.