Good marketing takes strategic thinking and truly getting to know your audience to execute a successful marketing campaign. Marketing tactics can vary from season to season. Different strategies can be used each season to help increase your marketing efforts.
Winter means hibernation and being cooped up in the house. The winter season is when homeowners take advantage of barely going outside to get extensive indoor home improvement projects done. These can include painting, remodeling, and drywall. During the winter months, people will be searching the web more and going out less. This is the perfect opportunity to step up your digital game. If you don’t have social media accounts, this is a great time to set some up. Start with Facebook and try to engage with your current and potential customers. This is a quick, easy way to create engagement among your company’s fans.
What is the first thing you think of when you hear the word spring? We think of spring cleaning! This is a great foundation to build your marketing tactics on. How can you do this? Try sending out a reminder email to your customers with tips and tricks for their spring cleaning needs. Other tactics can include:
- Direct Mail: This may be the easiest way to reach your customers aside from digital directly. Send out a personal reminder for your customers to start spring cleaning. It’s not only reminding them of the urgency of spring cleaning, but you get your name out there.
- Brochures: Almost every company designs a brochure or print ad to get the word out about their company. Instead of overwhelming potential customers with endless information, feature a quick spring cleaning checklist! Not only will they be more engaged, but they will immediately think of your company to help them out.
For many home improvement companies, summer is the prime time for advertising. After a cold, brutal winter, people are dying to get outside and fix up the exterior of their houses and yard. Take advantage of this! This is the prime season if you’re a landscaping or pool company. Landscape Ontario knows what they’re doing to reach its audience. They have a blog series on their website targeting different landscaping aspects based on various needs. For example, gardening tips and lawn care.
The leaves are falling, and the temperatures are dropping. This is the prime time people want their last-minute home improvement projects done before they’re cooped up for the winter. Take advantage of this. Leaf Filter did a great job marketing to their customers during the fall by designing a “Fall Home Maintenance Check List.” They implemented this tactic visually by designing the infographic below.
I hope you take these tips into consideration when planning your marketing strategies over the next year. Remember, your job is never done. Discuss what’s relevant to the seasons and relay that information to your customers. You’ll be a pro, hopefully, a CraftJack pro, in no time!
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