Category Archives: Marketing & Social Media

¿Cómo Presupuestar Para El Crecimiento De Su Negocio?

Uno de los grandes temas que preocupan a las empresas y a los contratistas es precisamente el crecimiento de su compañía. Mientras que el crecimiento es una de las metas de todo contratista y empresario, la pregunta más importante siempre será “¿Cuánto me costará hacerlo?” Al considerar este punto en el presupuesto anual de cada compañía, es importante incluir temas como la maquinaria, el personal y la infraestructura que será necesaria para lograr el crecimiento deseado. Sin embargo, no se debe dejar de lado el mercadeo y la generación de clientes potenciales que dará la pauta a que todo el plan se consolide de manera efectiva. Porque la realidad es que sin la obtención de clientes nuevos, no hay posibilidad de crecimiento, aun cuando se invierta una fortuna en otros aspectos.

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Cómo Generar Más Clientes Potenciales Para Trabajos De Pintura

Todos los contratistas desean un flujo constante de clientes potenciales para su negocio de pintura, y la era digital ofrece nuevas formas de generación de clientes potenciales todos los días. Aunque algunas de estas nuevas oportunidades son dignas de su atención, la mayoría simplemente le distraen de los métodos de mercadeo y ventas que son más eficientes y más redituables.

Si quiere tener acceso a un excelente listado de clientes potenciales para trabajos de pintura en su área, CraftJack le puede ayudar. ¡Aquí le decimos como! 

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A Contractor’s Guide to Online Marketing Terms

As a small business owner, you’re fully aware of the importance of spinning plates. You don’t have HR, marketing, sales, graphic design, finance, or IT departments — you’re all of these departments rolled into one. When it comes to marketing, new strategies and techniques emerge each year. Along with such rapid innovation comes an ever-growing list of jargon, and the better you understand it, the better equipped you are for high profits and long-term success.

Read on to discover our comprehensive guide to digital marketing words. They’ll enhance your marketing efforts so they reach the widest possible audience.

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¿Qué Es Una Campaña De Marketing?

Las campañas de marketing, también conocidas como campañas de mercadeo, promueven ciertos productos o servicios a través de diferentes medios, tales como televisión, radio, prensa impresa y plataformas virtuales en línea. Las campañas no dependen únicamente de la publicidad y pueden incluir demostraciones, video conferencias, y otras técnicas de interacción. Las empresas que operan en mercados y franquicias altamente competitivas pueden iniciar campañas de marketing de manera más frecuente al tiempo que dedican recursos significativos a generar el conocimiento de la marca, y por ende, ventas.

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How To Find Landscaping Jobs Near Me

Other than being a master of your trade, three of the most important aspects of a successful landscaping business are: having quality lead generation, bidding jobs correctly, and landing the job. Many contractors are top-notch tradesmen but may not know how to generate more landscaping leads.

Another scenario is they have the landscaping leads, but they may not bid accurately and end up losing money, or they bid too high and don’t get the referrals and repeat customers they would with a more accurate estimate. Here are some tricks of the landscaping trade.

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Improve Your Online Presence In 2020

In the midst of summer, it’s important to remember that your marketing matters for lead generation. Let’s look at cleaning up your online presence and sprucing up what you are doing online to make your business thrive and grow. It’s really a good idea for every business to spend time bi-annually or quarterly tidying up their online presence and monitoring their online reputation on a daily/weekly basis.

With all the jobs you have lined up that may seem like a daunting task, but it is an essential cog. Try these simple tips for spring cleaning your business’s “online house” and make your business shine!

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Best Online Marketing Strategies for Small Home Service Businesses

Marketing your small home service business is important when trying to get leads and traffic. Because most people turn to Google and other websites to find home service providers, it’s important that your marketing strategies are outstanding, especially online ones. Marketing your small business also doesn’t have to cost you a lot of money, in fact, marketing online is extremely affordable.

The goal of an effective marketing strategy is to connect your business’s value to how the customer can benefit from it. In terms of home service small businesses, it’s crucial to ask yourself, what is the demographic I am going after? How can I show that my service is valuable to them? Practicing online marketing strategies is a simple way to answer these questions while also bringing in customers.

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How to Create a Marketing Plan for Your Contractor Business

With the start of the new year, now’s the time to start thinking of new strategies to help your business grow. If you don’t have one already, a marketing strategy is one of the best things you can do to find new customers and keep old ones coming back.

Looking to grow your business in 2020? Sign up with CraftJack today and start receiving leads from homeowners in your area.

Simply put, a marketing plan is an outline of how you anticipate generating leads and attracting customers to your business. Marketing plans can be as general or as detailed as you’d like but should give you a solid idea of how you’ll help potential customers find your business in the year.

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SEO For Contractors

You have likely heard the acronym SEO, and maybe you have even read about search engine optimization, but still, its meaning and relevance elude you. Don’t feel bad; by definition, it seems rather simple but understanding the intricacies and implementation are much more complex and ever-changing which is likely what you have found out.

In today’s dominant online landscape, SEO for contractors is as important as a contractor’s ability to do their trade well; so, fortunately, there are a lot of resources and SEO tips at CraftJack to help you wade in the SEO waters.

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Contractor Lead Generation Tips & Tricks

As a contractor, one of the more frustrating parts of your job is likely trying to find leads. Job opportunities are out there, but they don’t always find you. Sometimes you have to take an active role in reaching out and cultivating potential clients and customers.

It can be overwhelming to even decide where to start, but have no fear! CraftJack is here to share the best tips and tricks for home improvement lead generation.

If you’re looking to find more leads in your area, we’re here to help. Sign up with CraftJack today and start getting leads from homeowners near you.

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