So, maybe you’ve been considering starting a blog for your website. While it is additional work, it can help to boost your business and make it easier to market yourself. If you’re a pro who’s been blogging for some time, maybe you’re looking for more inspiration.
You’ve come to the right place. Sometimes, all it takes is a little inspiration to get writing. Here are a few blogging tips you can use as a contractor.
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The Benefits Of Blogging
The internet is full of great content, so when blogging, keep in mind, you want your work to stand out. By using keywords, adding photos and sharing on social media, you’ll be able to see the reward of blogging. It can help attract more customers and long-term customers that value your advice. It’s also one way to help get your name out there as a thought leader in your industry.
1. Create A Schedule
If you haven’t done so yet, create a regular posting schedule for how often you want to share blog posts on your website. This will depend mostly on how much time you have to dedicate to your content marketing efforts. Most small business owners find posting frequency is best every week or every other week. Whatever you choose, make sure you stick to it because constancy is key.
2. Outline Your Work
One of the biggest questions you might have if you’ve hit writer’s block is “what do I say?” By outlining your blog posts in advance, this will be less of a problem. Create topics for each scheduled posting date, working as far out as possible. Here are a few topic ideas:
- Tips Of The Trade
- Explaining How A Certain Part Or Tool Or Part Works
- Teaching Customers More About Yourself Or Your Business
- Industry Trends & News
- General Contractor Information
3. Proofread Your Work
Once you’ve finished writing, be sure to edit your work. Presenting a clean and proofed article to your audience will show them that you pay attention to the details. Also, glaring errors will call attention away from your lead generation goals. Read it over at least once and if possible, have someone else read it over for you.
4. Use Keywords When Possible
To make the most out of your blog, you must incorporate SEO practices to be successful. This means utilizing popular keywords in your blog posts. An important thing to remember when finding and incorporating keywords is to make sure you’re using them naturally and not stuffing the page with words without context.
5. Add Photos
Quality photos are extremely important when it comes to blogging. In fact, 71% of marketers who are using visual content are seeing that it’s more engaging overall, according to Social Media Examiner. It’s a great way to showcase your work and highlight different aspects of your blog. Try for at least one quality photo in your blog post, as the header image. This will draw attention to your blog and be more visually appealing for your reader.
6. Share Your Blog
A great part about creating your own content through blogs is that you can share it easily, in multiple ways. When the post is live, start out by sharing on social media, so your followers can see that you have something new and click through to your website. If you’re using email marketing, include it in your next newsletter. Additionally, you can tell customers about your blog in person and share a few things you’ve been writing about recently.
7. Get Others Involved
If you’ve been blogging, but still can’t seem to decide what to write about, consider having people guest write for you. It’s a great way to deepen relationships with customers and network with other small business owners. Having a guest blogger not only benefits you, but it will help them out too by getting more exposure on your website. They’ll also likely share on their social media accounts as well, getting your website in front of more people.
Having a blog can be a great tool for any pro who’s looking to grow their business. But, it does take time to keep up with and craft well-written content. Be sure to plan ahead to be the most successful when the time comes to get writing.
Looking for more marketing tips? Read Tips To Create An Effective Call-To-Action.