Well, 2011 is behind us. Smart contractors will look back on 2011 and spot trends in their industry so they can make changes for 2012. And we wanted to help by providing some demographic data for all the house painting leads we received in 2011.
Here is a breakdown (highlights below the chart):
Total Leads: 24,724 – 12,208 female (60%), 8,047 male (40%)
Most Common age: 34-44
Top 4 states: California (13%), Texas (7%), Florida (7%), New York (7%)
Most Common home market value: $100k-$250k
Home ownership: 86%
Marital status: 54% married
This should be a pretty good reflection of the people that are looking for painters across the country. Keep this in mind when you are planning your presentation strategy for 2012.
Please post your thoughts, comments, and questions below!