The Most Cost Efficient Way To Increase Your Lead Flow

How does your home service business get its leads? Read about the most cost-efficient way to increase your lead flow.

Every home service contractor needs leads to survive. No matter how highly skilled or well equipped a contractor is, developing a stable flow of leads is one of the most important parts of growing the business.

Not all leads are equal, though, and the efficiency of your lead management flow has an effect on your business's bottom line. Whether it's roofing leads, remodeling contractor leads, or leads for a different home service business, here are some of the best ways to boost the flow of customers to your company.

CONTINUE READING

The Future Of The Home Service Industry

The home services industry is worth more than $105 billion in the U.S. Learn what the future could hold for this sector.

The last two years have been challenging for every industry. The pandemic, supply chain issues, labor shortages, and economic uncertainty have made an impact everywhere. But many analysts believe the home services industry is set to bounce back, albeit with some changes.

We're here to help you navigate the future. Sign up with CraftJack and start getting leads in your area for the services you provide.

CONTINUE READING

What Lead Generation & Advertising Have In Common

Marketing is all about getting as many quality leads for your business as possible. One of the best-known forms of lead generation is advertising, which plays a specific role in the modern marketer's toolkit. 

The final goal of any kind of marketing strategy for a company is to find and attract possible buyers for its products or services. Those possible buyers are called leads. Any process a company uses to work out who they are and how to reach them is lead generation, also called "lead gen."

CONTINUE READING

Finding Value In Old Leads

If you're looking to grow your business, it's important to make use of all the tools available to you. A potentially lucrative approach that's commonly missed is finding value in old leads.  

Competing for jobs as a contractor can easily turn into a grind of constantly trying to generate and close new leads as you grow your business. While having a forward-leaning mindset can be a good and necessary thing, it's also a good idea to remember that either "losing" or completing a specific job doesn't necessarily mean old leads can't also offer new opportunities going forward. Remarketing involves some time investment, but it can pay dividends as it helps refill your sales pipeline and make it easier to hit sales targets.

CONTINUE READING

Budgeting For Lead Generation

Lead generation is a vital part of growing a home services business. Learn how to effectively budget for this important part of marketing.

Marketing is essential for any business and particularly important for home service businesses that provide one-off services such as landscaping or renovations. To thrive, it must have a steady stream of new customers. Word of mouth can only go so far. A robust lead generation strategy is a must for any business that wants to enjoy continued growth.

CONTINUE READING

Cómo Crear Un Estimado De Costo Para Un Trabajo De Techado

Uno de los principales problemas que enfrentan los contratistas que se dedican a los trabajos de techado es el que presentan los estimados de costo. Es muy común que el costo del trabajo resulte ser mayor que el presupuesto inicial, lo que representa una pérdida para el contratista. Esto se debe a que no se consideran todos los elementos necesarios en la estimación que se le entrega al cliente, sobre todo lo que tiene que ver con los costos de operación y su ganancia.

En CraftJack entendemos la importancia de generar un buen estimado de costo para obtener trabajos sólidos que le permitan generar una ganancia que hará crecer su negocio. Si quiere saber más sobre el tema, no dude en ponerse en contacto con nosotros para conocer las muchas maneras en que le podemos ayudar.

CONTINUE READING

Cómo Elaborar Un Estimado De Costo Para Un Trabajo De Techado

Uno de los principales problemas que enfrentan los contratistas que se dedican a los trabajos de techado es el que presentan los estimados de costo. Es muy común que el costo del trabajo resulte ser mayor que el presupuesto inicial, lo que representa una pérdida para el contratista. Esto se debe a que no se consideran todos los elementos necesarios en la estimación que se le entrega al cliente, sobre todo lo que tiene que ver con los costos de operación y su ganancia.

En CraftJack entendemos la importancia de generar un buen estimado de costo para obtener trabajos sólidos que le permitan generar una ganancia que hará crecer su negocio. Si quiere saber más sobre el tema, no dude en ponerse en contacto con nosotros para conocer las muchas maneras en que le podemos ayudar.

CONTINUE READING

Building A Team That Generates Leads

Learn how to grow your contracting business by turning employees into brand advocates who can attract new business.

For a home services business to grow and thrive, it needs a steady stream of customers. Traditional marketing efforts such as social media, flyers, and print ad campaigns are a major source of business, but there are other effective ways of generating leads. Your employees are out there every day, wearing your uniform and acting as representatives for your brand. Learn how they can turn contacts into leads during their day-to-day work, helping you grow your business with every interaction.

CONTINUE READING

Cómo Crear Una Tarjeta De Presentación

Una tarjeta de presentación es una tarjeta de papel pequeña, generalmente del tamaño de una tarjeta bancaria que presenta a quien la recibe todos los detalles de su negocio, tales como el nombre, métodos de contacto, y el logotipo de su compañía. Por esto precisamente es que la tarjeta de presentación es una parte esencial de su marca al convertirse en una extensión visual de la misma. Debido a esto, su diseño debe reflejar su personalidad y la de su empresa para crear una impresión tal que le reditúe en nuevos clientes.

CONTINUE READING

Improve Your Online Presence In 2022

It’s important to remember that your marketing matters for lead generation. Let’s look at cleaning up your online presence and sprucing up what you are doing online to make your business thrive and grow. It’s really a good idea for every business to spend time bi-annually or quarterly tidying up their online presence and monitoring their online reputation on a daily/weekly basis.

With all the jobs you have lined up that may seem like a daunting task, but it is an essential cog. Try these simple tips for spring cleaning your business’s “online house” and make your business shine!

CONTINUE READING