Contractors know that finding and generating leads can be a challenge, regardless of how long you have been in the industry. With the ever-changing economy, it’s hard to choose an exact method when it comes to generating construction leads.
Outside of lead generation services, you should be looking at ways you can find leads for free. Now this means a little extra work sometimes, but there is a payoff in the money you can save. Here are a few ways you can get free construction leads.
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Create A Website
In this day and age, a website for your business is a necessity. This is how many customers are finding pros to work with. A quick search for pros in your area can pull up your website with all the information they need to call about a project. It’s even better if you have your Google My Business account set up for your website, so you can utilize their hyperlocal targeting.
When creating a website for your business, be sure to have your contact info prominently displayed on the page. To see more about what to include on your website, watch Three Things Your Website Needs.
Start An Email Newsletter
This may come as a surprise to some, but an email newsletter can really help you generate fresh leads. It serves as a regular reminder of your company and the work that you do. Some services are even free to use, until you hit a certain capacity of emails, such as MailChimp or Constant Contact.
You may be wondering what will fill your email. Any news and updates on your business is helpful. One of the best things you can do is relay a few tips related to your trade. Although you will be giving away advice, it reinforces the brand and brings value to your customers. When they come to make a decision on which pro to call, you’re sure to make the list.
Ask For Reviews & Referrals
One of the best ways to get new leads is by word of mouth from your customers. Ask for reviews when a job is complete for your website, so future customers can see a real testimonial of your work when they are considering you for their project.
You can also ask them for referrals when they hear of a friend or family member in need of a similar project. They are among the best ways to get free construction leads. And a satisfied customer is more than willing to give a great referral especially if you’ve done great work.
The key to achieving free leads through reviews and referrals is by providing exceptional customer service. Customers are more likely to refer a pro who has gone above and beyond for them, proving that they are trustworthy and they care about the work they do. Providing discounts for referrals is a tactic you can use to incentivize customers to spread the word about your business. Here are a few tips to remember about providing customer service:
- Always show up on time.
- Act and dress professionally.
- Be polite and courteous to the customer.
- Clean up your job site when work is complete.
Utilize Social Media
Social media can be a great way to generate free construction leads. Besides creating your own social media pages on Facebook or Twitter, you can begin to listen and be a part of the conversation. Twitter makes it easy to look up hashtags common with your trade. Search hashtags that may be associated and see if you can find any leads that way. Engage with customers to start a discussion and share how you can help with their next project.
Additionally, community boards are a great place to find free leads. Many metro areas have services dedicated to certain zip code areas, like EveryBlock. Frequently, neighbors post to get advice from others on which pros to call in the area. If you can speak up about your business on these message boards, you are sure to get a phone call in no time.
Network In Your Community
An easy, and free way to get your business’ name out there and start generating more free leads is by simply networking in your community. This can be as simple as putting up a business card in your local restaurant or coffee shop. Or, you can get out and interact with the community by participating in service projects. Not only does that help others, but it speaks volume about your company. It shows you’re willing to put in the extra work to help in your community.
Another way to network and gain new leads is to share advice with neighbors and friends as needed. If someone is looking for help on a project, your knowledge can help reinforce that they need to call a pro, and the pro they should call is you.
Finding free construction leads is possible, but it may take a little extra time and effort on your end. Utilize an array of tactics, like lead generation services, networking and social media marketing to truly be successful in gaining new leads and winning the job.