Homeowners are looking for contractors online. It’s no longer opinion; it’s fact. According to a recent marketing survey, 97% of consumers use the Internet when researching local services, such as contractors. As such, if you’re not online and using lead generation services, you’re missing out on potential business.
Continue reading to see why you must be using Internet leads to stay ahead of the competition. Then, give us a call at 866-456-6977 to start receiving more qualified homeowner leads today.
Referrals Only Go So Far
We know that referrals are more than likely your bread and butter when it comes to winning new jobs. After all, if you did good work for one client, you can certainly do it again, right?
But what happens when you hit a dry spell? Do you call past customers and ask them if they have any family or friends who need work? Probably not.
This is where Internet leads come into play. As you saw above, more homeowners are using the Internet to connect with local contractors. Furthermore, homeowners find contractors online and if they like them, refer those pros to their friends. Thus, the whole circle is started with a quick online search for local businesses. If you’re not there, you won’t have a chance at new business.
Homeowners Trust Online Reviews
Before hiring any contractor, potential homeowners look up your reviews, online! In fact, according to the same marketing survey, 88% of consumers trust online reviews as much as they trust personal recommendations (AKA word of mouth referrals). Therefore, you need a website or lead generation profile to host your terrific reviews and stand out from the crowd. Luckily, with CraftJack, all reviews are free. When you mark a project as “job won” via the CraftJack Lead Manager, we automatically send a review request to that homeowner.
No other lead generation service makes it as easy to request reviews and build out your online profile. In fact, you don’t have to invest in a website (even though we recommend that you do). You can use our custom CraftJack profiles as your online profile to send to prospective clients.
Almost Everyone Uses Google & Facebook
Google and Facebook are two of the biggest players in the online world. Don’t believe me? Over 5.5 Billion Google searches are made every day. Facebook accounts for one in every six minutes spent online. By investing in lead generation, CraftJack profiles, website and social media, you’re helping your chances of showing up on Google and Facebook when prospective clients are searching for local contractors.
Beyond CraftJack, create a Facebook page for your business. Create a simple website where users can see your work, reviews and most importantly, how to contact you. All this will greatly help users find your company online.
Homeowners are using the Internet to find contractors like you. If you’re not online or using a lead generation service, you’re surely missing out on potential business. Don’t let your competitors take away those valuable jobs.
Call us today at 866-456-6977 and start taking advantage of those profitable Internet leads.