Painting Industry Trends

Painting Pro Trends

Homeowners are aware that one of the easiest ways to change the look of a room or feature is by changing the color. For some, painting a room is keeping up with the hottest styles. For others, it’s about freshening up an old look. If you're new to starting a business, check out our Guide To Starting A Successful Painting Business.

Painting industry trends show that most homeowners are eager to hire for their next paint project, for both interior and exterior tasks. For painting pros, not only will understanding the latest trends within in the industry help your business, but understanding what customers want will help you win the job. See what painting industry trends you should be paying attention to.

Are you a painting pro looking for more leads? Sign up with CraftJack today and start receiving leads from homeowners ready to start their next painting project in your area.

What Customers Want

What Homeowners Want

So what are homeowners looking for? Take a look at these two types of paint industry trends.


Regardless of the project, when homeowners are considering a new coat of paint, they are likely focused on the color. While pros know that there’s much more to a successful paint job than just the color, it’s still a large factor in the project.

Current trends point to bold and bright colors for interior paint. Jewel tones are also popular in almost every room in the house. For smaller interior projects, like built-in cabinets or trim, homeowners are turning to darker neutrals like black and gray.

Additionally, Good Housekeeping named these seven colors as the top ones for 2020.

  1. Classic Blue
  2. White
  3. Blush
  4. Burnt Orange
  5. Peacock
  6. Hunter Green
  7. Clay

Don’t be surprised if you see more requests for these colors!

Green and Sustainable Materials

Green home building has caught the attention of homeowners and many are looking for new ways to incorporate eco-friendly features into their home. For painting pros, having sustainable options for different projects could help you win the job.

Innovations in the field have lead to more bio-based and natural material paint, with no VOCs. In addition to paint choice, you might want to reevaluate your business practices to ensure they reflect on the values of green home design. Consider how you recycle your materials on the job and how this is represented in the work that you do.

Current Painting Project Demands

In surveying our internal data, we saw over a third of painting leads were for exterior painting tasks, including staining. Homeowners often rely on pros for their specialty skills in this area, ensuring they will know the best type of paint that will hold up against the elements and look great. The latest decking trends tell us that more homeowners are looking for deck expansions, meaning an increase in staining jobs for painting pros.

Our data also shows that about half of homeowners who submit a painting and staining lead are ready to get their project started and hire a pro, while the other half is likely to be planning and budgeting their project and seeking out a trusted pro who can help. This is the perfect window for pros to sell themselves on their project and why they are right for the job. Unlike other trades, homeowners are looking at paint projects almost every month of the year. However, our data shows that the peak months for painting pros are between April and July, with a slow decline into the early fall months.

Painting Trends

Where Are The Painting Leads?

Whatever state you live in, it’s likely you know someone that could use a fresh coat of paint somewhere in their home. Painting is a skill that’s needed nationwide. According to our data, here are the top seven states that see the most painting leads:

  1. California
  2. Florida
  3. Texas
  4. New York
  5. Illinois
  6. Michigan
  7. New Jersey

In the graphic above, the darker the green, the more service requests we’ve received in that state. If you’re a painting pro in any of these states, you have leads waiting for you! Be sure to sign up with CraftJack to start receiving leads from homeowners who could use your expertise.

Sustainable Painting

The Latest in Painting Pro Safety

While understanding what consumers are looking for is important, you should also stay up-to-date on the latest safety features for painting pros. A new innovation in drop cloths with grips on the bottom provide a way for them to stay in place, eliminating the risk of slips and falls.

Ladder safety should always be the first priority for any painting pro working in higher up places. Tools like ladder levelers can help to keep your equipment safe and even on the ground.

What Painting Pros Must Know

What This Means For Painting Pros

In any industry, it’s important to pay attention to current news and trends. This can’t be more true for the painting pro. Customers are looking to you for the latest and greatest for their homes. If you’ve been keeping up with trends, this will be easy to answer. You can prepare yourself for the change in demands, especially depending on the area you live in. Here are a few things to consider as you apply these trends to your business:

  • Be prepared to give excellent customer service.
  • Stay up-to-date on local panting trends in your area, as well as industry trends.
  • Work with your customers to help them find the perfect paint or stain for their home.
  • Always practice proper safety protocol on the job.
  • Ask for referrals and reviews when you have a happy customer.


Painting trends can change quickly. Read up on industry news and ask your customers what they think is in right now. This will help you get better insight into what homeowners are looking for and help you win more jobs.

If you’re a painting pro, we want to know, are you seeing any of these trends in your area right now? Share with us in the comments below!