A project portfolio should be viewed as a marketing tool that exists to help you win more business. It’s a chance for you to showcase your best work and provide real-world examples to potential customers.
Similar to a job interview, you want to prove that you’re capable of solving construction challenges and problems in a timely manner. There’s no reason to slop something together overnight. Take your time and do it right. See tips for creating the perfect contractor’s project portfolio and get motivated to start working on yours today.
Background & Records
First and foremost, homeowners want to know that you’re not only qualified to do the job, but that you have the proper licenses and relevant education, transportation and insurance documents to prove it. Instead of being caught off-guard at the last minute, proactively provide your client with these important papers upfront.
Failing to disclose information to your customer during the sales process puts you at risk for delays in the job or them finding out the truth over the Internet. Be open and honest with the homeowner about your qualifications and experience.
Examples of Your Work with Project Specifics
The second most important piece of information you should provide your leads with are examples of your work. Provide as much detail and specifics as possible, including descriptions of objectives, challenges and achievements on certain projects. Highlight projects where schedules and budgets were met or came in under. They’ll really appreciate hearing this type of information! Ask the right questions, speak the customer’s language and be clear and direct.
Not all of your prospects are going to be interested in the same type of home upgrades. That’s why you need to organize your portfolio into specific groupings to make it easier for the customer to find samples that relate to their project. Although it’s good to have a hard copy of your work, online portfolios make it simple and easily accessible for potential clients to view your craftsmanship.
Satisfied customers are your greatest asset when trying to win new business. Ninety-two percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. Use this statistic to your advantage by highlighting your top reviews and most satisfied clients.
Customer reviews aren’t just nice to have; they’re necessary for running a profitable business. Reviews act as endorsements for your business by consumers who’ve already tested out your product. These customer evaluations hold a lot of weight and play a vital role in getting other consumers to use your services.
Awards & Recognition
If you’ve received any industry or community awards or recognition for your work or company, be sure to publicize and share this good news. Take the time to post any badges on your website and include documentation and highlights in your portfolio. Potential customers will appreciate seeing why others believe you’re the best person for the job.
If you don’t have any awards yet, consider entering a few local competitions and getting more involved in your business community. As a small business owner, you have to take responsibility to be your own advocate and PR person and make sure you’re being seen. Another good idea is to join associations or trade groups to network and get your name out there.
High Quality Images
They say pictures are worth a thousand words, and probably worth even more than that in business. With the rise of social media and how easy it is to share and post online, people are becoming accustomed to making decisions based off imagery. High quality images on your website and portfolio should be your top priority. This includes updating your Lead Manager profile picture and project displays online.
Invest in pictures that are clear and vibrant. Blurry and average pictures will turn consumers off. Collect high quality before and after photos of your work because homeowners love seeing these transitions! It’s hard for a homeowner to hand over money to someone they don’t know, unless they’re feeling confident that the final product will be perfect. Therefore, show them the proof.
A project portfolio is a great way to market your business on the go and show leads what you have to offer. Organizing a collection of your highest quality work and photos is a sure way to win more business and get people talking about your company in a positive light. Start small with the most important highlights and build and improve your portfolio from there as you learn, grow and pick up new clients.