When you think about your marketing efforts, how do they differentiate you from the competition? Knowing what makes you unique from other contractors can help you with your sales efforts and explain to customers why you are the best for the job.
Carrying a license is something that can help you define how you’re different than the rest. As Noah explains in the video below, it shows that you’ve taken that extra step in your career to gain an education in the work you do.
As you can see, the benefits of having the license can help you win the job. Not every state requires a license for certain trades. Check with your local government to see what’s required in your state and what you can do to go above and beyond for your customer.