Every business needs a personal brand. The brand customers see will create awareness among potential customers and help them identify with your services. A brand is made up of many marketing efforts that work together, from website to social media to your business card. Your business card is often a first impression to your customer.
These small items can make a big difference in the success of your business. But it’s not as easy as just getting your name and number down on a card. Your business card should reflect your brand and allow for an easy way for customers to remember you. See a few improvements you can make to your company’s business card.
The best business cards are the one’s you’re able to give away to potential customers. The good news is, they’re ready to hear from you. Sign up with CraftJack today to start receiving leads and giving business cards away to homeowners in your area.
What Is A Brand?
While you spend most of your day creating the solutions people need for their homes, you may not realize that marketing is a large extension of your company’s success as well. You and your employees represent the brand both on and off the job site. Your brand is the identifying factor for what you do not to mention the visual marketing efforts you put forth. While your reputation of the work you do plays a large role in how people see your brand, any logos, colors and other visuals will help people identify it.
Whatever logos and colors you have chosen should be used across all marketing materials such as social media, t-shirts, vehicle appliques and yes, your business cards as well.
If you haven’t yet determined what your brand looks like for your company, decide this before moving on to create your business card. It’s very important that your business card is on-brand with the cohesive design you’ve created for your company.
1. Business Card Size
Once you’ve determined your brand, you’re ready to put your business card together. Before you start mapping out design and information, you’ll need to know what size you’re working with. The standard dimensions of a typical business card is 3.5” by 2.” However, mini and circular business cards are becoming more popular.
While the last two mentioned are eye-catching and creative, consider if it is right for your business. Will that shape be easy to hand out to a potential customer? Does it represent your business and hold all the important information? While a unique size can help differentiate your business, it may not be in line with your brand. Consider these questions before moving forward.
2. Business Card Design
When it comes to business card design, keep it simple! An effective business card doesn’t need to be full of graphics and text. But, your design should be eye-catching and on brand. You may want to consider including your logo, if small enough, as well.
It’s a good idea to avoid borders on business cars as well. A “bleed area” is the space between the edge of the business card and your design that could get cut off in the process of creation. If you add a border, you risk having uneven and non-uniform edges.
3. Business Card Information
Similarly, to design, keep your business card information short and to the point. The customer doesn’t need to read your company’s mission statement on the card, but they do need to know how to contact you. Including your company name, phone number, website and email should suffice.
Make sure the information is readable as well. Make sure the design of your business card doesn’t block out the important contact information. Avoid using fonts that are hard to read. Arial, Helvetica and Times New Roman are good font choices for an easy to read business card.
4. Business Card Back
While you may see your business card as an opportunity to better represent your business, avoid the temptation of overloading them with information. A best practice for business card backs is to leave them blank. That’s right, no color, no text, just white space. This allows them or you to jot down a quick note, appointment time or more information the customer may need to know about your services specific to their project.
5. Professionally Printed Cards
Keep in mind, your business card is often your first impression to a potential customer. While DIY business cards might seem like a great way to save some money, it’s best to have them professionally done. A professionally printed business card can ensure you have the right weight, style and cut to your materials.
6. Revise For Accuracy
In any marketing materials, you plan on giving out, always double check and proof your work. Make sure the contact information is correct and spelling is accurate. This may sound silly, but if you accidentally typed the wrong number or added an extra letter to your email address, you may never get the leads you want!
7. Distribute Your Cards
Yes, you should stand and admire your business cards once they’re complete, but then give them away. Always keep a few in your wallet to hand out or leave behind, you never know when you will meet a potential customer. Attach a business card to your estimates too so your client knows how to easily contact you.
When done right, business cards can be used to your advantage to find more leads and win jobs. Help your company stand out with a beautifully designed business card.
Looking for more ways to market your company to prospective customers? Read 7 Tips To Improve Your Email Marketing.