A Year in Review: 2020 Industry Trends

A Year in Review 2020

Throughout the United States, millions of people have spent more time in their homes in 2020 than ever before. As a result, they’re tired of looking at the same decor, fixtures, and finishes. Demand for refurbishment and remodeling is up, so you need to make sure you’re prepared for a busy period ahead.

The unusual events of the last year have caused trends to move even faster than before, and with new construction businesses opening all the time, you need to be ahead of the game to stand out. Read on to find out about the hottest residential contractor and remodeler trends for 2021.

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Bath Remodel Trends

Bathroom Remodel Trends

Construction industry data shows that although house prices might drop over the next year, people are still more likely to opt for renovations. The economy has shrunk considerably, so consumers will think twice before spending any money but particularly large sums. A new bathroom is a conservative but substantial construction project, which most people are in a better position to afford compared to a full home extension or new property.

It could be argued that the major theme of 2021 is set to be maximalism, even when it comes to bathrooms. This is a boon for contractors, who can get creative with designs and fulfill demands for bold, spa-like facilities featuring biophilia, murals, and statement fixtures.

Kitchen Remodeling Trends

The kitchen is the heart of the home — and one of the places consumers are inclined to spend the most money on construction work. With home cooking on the rise, your customers are looking for bigger cookers, professional grills, and fancy extraction systems. Kitchen islands, statement floors, and vintage light fixtures are all set to grow in popularity over the next year.

Some of the most popular bathroom trends remodelers should expect to see in 2020 include:

  • Brass finishes
  • Concealed appliances
  • Dark-colored kitchen equipment
  • Terrazzo floors
  • Dining islands

Residential Construction Trends

Construction work does much more for people than perform a functional purpose — home makeovers contribute to people’s well-being and sense of achievement. Next year, people are set to focus on security and comfort when it comes to windows and doors. In carpentry, home offices and sustainability should be your top priorities. Read on to find out more.

Windows And Doors

People have thought about how the lighting in their home affects their mood more than ever since lockdown. Large windows and bifold doors are next season’s hottest trend, helping homeowners bring the outdoors in and get as close to nature as possible from indoors.


One of the most major shifts that’s occurred in the last 12 months is the huge upturn in remote working. This is great news for carpenters, who are building bespoke office equipment in vast quantities. Expect to see sit-to-stand desks and multifunctional furniture in most people’s home offices.

Sustainability is another huge trend for 2021 and hopefully beyond. Consumers are asking more and more questions about the supply chain and requesting sustainable, vegan, and cruelty-free items. If you can afford to upgrade your suppliers to ensure they meet ethical standards, now is the time.

Outdoor Landscaping And Hardscaping Trends

One of the other most lucrative construction industry sectors in 2021 is outdoor home improvement. Some of the top trends in landscaping and hardscaping next year include:

  • Roofing trends: Roofers can expect to hear more about the growing trend for sustainable, eco-friendly, and energy-efficient materials. Solar tiles and cool roofs are also hot properties in 2021, helping home and business owners save money on energy and contribute to a greener planet.
  • Pools: Spools (spa pools) and cocktail pools are continuing their ascent through American homes. Even small homes, apartments, and consumers who can’t afford to get a full-size pool can get in on this trend.
  • Elaborate decking: With the staycation looking like it’s here to stay, consumers want to turn their backyards into holiday resorts. Deck designs are getting more creative and less uniform, so be sure to offer a wide array of styles and be flexible when it comes to designing and building customers’ dream decks.

The 2021 Outlook For Residential Contractors

Homeowners’ priorities change every year, with current events and trends playing a major role in how frequently people deem remodeling jobs necessary. To ignite consistent growth over the next year, pay attention to these focal points:

  • In the wake of the pandemic, consumers are tightening their belts, so project managers must bring their A-game to every job site and avoid overrunning budgets.
  • Your digital output is more vital for winning and retaining business than ever. If your website and content marketing aren’t up to scratch, you’ll lose business.
  • Online reviews mean your clients are more savvy and demanding than ever when it comes to construction projects. As such, you need to have a clear brand identity, communicate consistently, and focus on quality.

No matter which type of construction work you specialize in, there’s always a demand for remodeling and renovation services. In light of the COVID-19 pandemic and its impact on the economy, consumers are more like to fix up than build — so take full advantage of the opportunities 2021 brings. Learn more about how CraftJack can help your business grow.