Grow your Texas handyman business with these top tips from CraftJack. Find out what a handyman can legally do in Texas, which jobs are in demand, and how to effectively advertise your handyman business.
Maintaining a home costs Texas homeowners a lot of time and money. It's no wonder so many of them are looking to outsource small tasks for the lowest possible price. That's where you step in. But being in demand doesn't automatically mean handyman jobs will fall into your lap — you need to know how to find them.
What can a handyman legally do in Texas? And how do contractors get more handyman jobs in Texas? Keep reading to discover the answer to these questions and more.
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What Can A Handyman Legally Do In Texas?
A handyman takes care of people's small jobs so they don't have to pay a premium hiring various contractors for different tasks. As a handyman, there's a good chance you're a jack-of-all-trades, although you might have a specialty such as welding or carpentry.
The tasks you can perform as a handyman in Texas are practically endless, ranging from assembling flat pack furniture to hanging pictures and minor home improvements. While a licensed contractor might perform more elaborate tasks involving electrical work, HVAC, or plumbing, a handyman is perfect for smaller jobs.
In Texas, handymen don't require a license for aesthetic changes or generalized repairs, but contractors do. Be sure to check in your local area, because each city has its own rules. For example, Fort Worth and San Antonio require all city and state licensed contractors to register with the local government to obtain a permit.
It's important that you understand whether the services you offer are those of a handyman or a contractor so you get the correct documentation. With a handyman, small jobs usually make up the majority of your skill set. Below is a non-exhaustive list of the type of duties a Texas handyman performs each day:
- Install and repair doors and windows
- Install and repair blinds
- Install flooring
- Install cabinets
- Painting walls
- Install thermostats and smart devices
- Hang pictures
- Install shelves
- Install washing machine
- Install fans and light fixtures
- Fireplace cleaning services
- Build walls or tear them down
- Refurbish rooms
The work of a handyman in Texas isn't limited to the home. Some examples of outdoor handyman tasks include:
- Build and fix fences
- Fix and paint decking
- Clean gutters
- Fix garage doors
- Hang Christmas lights and holiday decorations
- Repair sprinklers and hose pipes
- Trim shrubbery
- Unclog pipes
- Power washing
Which Jobs Require A License?
Unlike handymen, contractors require a license in Texas. If you perform the following duties, you might be a contractor:
- Elevator repair
- Well water services
- Deck building
- Fire sprinkler services
- Building an extension
How To Find Handyman Jobs In Texas
Building a successful operation takes hard work, effort, and an understanding of marketing. To be the best and make good money, you must be able to spin plates and balance multiple high-level skills on top of completing each job to the best of your abilities.
Below are 9 top tips to help you find more handyman jobs in Texas.
1. Build A Great Website
Think of your website as an online storefront. Not only is it evidence that you're a legitimate, thriving modern company, it's a chance to make a great first impression.
By building a site and making sure it's aligned with your brand, you let customers know what you're about and have the chance to show off your testimonials, pictures of the team, and services. This lets potential clients know what you can do for them and why they should pick you ahead of other Texas handyman services.
Learn About SEO And Local SEO
In addition to the above, having a website that's optimized for SEO puts you in the running for getting to the top page of Google's search engine results page. By including keywords and useful information and fine-tuning technical elements of your website, you signal to Google that your site is useful for search engine users.
To capture the attention of a local audience, you'll need to learn a little local SEO. This involves creating service pages for each area your Texas handyman company operates in and optimizing your Google Business Profile.
Get A Google Business Profile
When it comes to local SEO, your GBP is essential. As most people use Google to conduct research about products to buy and services to use, it's one of the most important areas to focus on. Having an optimized GBP lets Google know exactly where you operate, who you serve, and which services you offer.
The best profiles instantly land at the top of local searches, such as "handyman in Austin, TX" or "handyman services in Texas." Getting to the top of the local pack — the first three local search results — is much easier than getting to the top of all search results, so it's a great place to start your SEO journey.
2. Get Into Texas Business Directories
The benefits of getting into local business directories are twofold. First, you're expanding your reach by making sure people can find your company in as many places as possible. Second, you're sending another signal to Google's algorithm that you're legitimate, operational, and savvy.
Some examples of local directories to register with include:
3. Make The Most Of Social Media
When it comes to attracting modern clients and establishing a strong brand, social media is essential. You can showcase photos of your great work, establish bonds with customers, and answer questions from potential and current clients. Plus, you can link to blog posts and articles with how-tos and answers to common queries and issues.
The busier, more positive, and more full of fun pictures and helpful tips your social media pages are, the better.
Social Media Groups
In addition to building a community, you can use social media to find new handyman customers for free. It's possible to create groups on sites such as LinkedIn and Facebook and advertise your services to local Texans seeking your help.
Social Media Advertising
Social media websites have practically unlimited data about users. This means social media advertising is one of the best ways to target people looking for handymen in Texas. When you pay for social media ads on sites such as Instagram and Facebook, ads are delivered to consumers when they're most likely to spend.
4. Network With Texas Pros
Registering with local bureaus is a great way to learn, grow your professional network, and make long-lasting mutually beneficial partnerships. There are few better ways to learn than from people with more business experience than yourself. What's more, by partnering with professionals who work in a similar field, you can promote their services to customers in exchange for the same.
Some local business organizations to consider joining include:
- Texas Chamber of Commerce
- Better Business Bureau Texas
- Small Business Assistance Texas
- Texas Small Business Administration
5. Learn About Handyman Insurance In Texas
One of the clearest signals to customers that you're trustworthy and legitimate is backing by an official organization or insurance provider. Because licensure isn't required for handymen in Texas, you should get insurance.
Anyone conducting work in residential or commercial settings should get commercial general liability insurance. If you have employees, you should also consider getting general liability insurance, although it's not a state requirement.
Need A Texas Handyman License, Certification, Or Permit?
Texan handymen don't require licenses or permits to conduct general repairs and make aesthetic changes. However, you should always check the requirements for your local jurisdiction in case the rules are different.
Some areas, such as Houston, offer business starter kits for handymen. Make the most of the local resources available in your area to help ensure your business thrives.
6. Try Content Marketing
Content marketing is one of the cheapest and most effective long-term strategies for finding more handyman jobs in Texas. The more content you curate online with clear, consistent branding, the higher your Google ranking is likely to be.
Content marketing is the perfect partner to email and social media marketing. It provides opportunities to backlink to your site and capture the attention of web users.
Blogging And Guest-Blogging
Creating a blog for your website is as good for SEO as it is for your customers. The more words and phrases related to your industry that are included on your website, the better, and blogging is the perfect way to do it. A blog can attract people seeking answers to common questions to your website and convince them you have the acumen to solve their problem.
Guest blogging for fellow Texas business owners is the best way to create backlinks. A backlink is a hyperlink from another website to yours, and it acts as proof to Google that you're legit and operational.
If you've got a good team behind you and some spare time and money to invest in marketing, start a YouTube channel. People are using video how-tos more and more. By posting videos on YouTube to help people solve their problems, you can expand your reach far and wide across the entire state of Texas-and even the world.
7. Develop Your Business Skills
If you're wondering what to study to take your handyman contractor company to the next level, consider business and marketing. The better you understand the economy, demographics, and marketing, the stronger your handyman business.
Plus, attending a business course is one of the best ways to find like-minded entrepreneurs to bounce ideas off and network with. Some examples of local colleges offering business degrees include:
- The Rusche College of Business in Austin, TX
- The Central Texas College in Killeen, TX
- South Texas College in the Rio Grande Valley, TX
- Texas A&M University in Commerce, TX
8. Support The Local Community
Another excellent method of expanding your reach and finding more customers for your handyman company in Texas is attending local fairs, festivals, and markets. Set up a stall selling delicious cakes or other homemade treats and spread the word about your company.
At these types of events, you can meet local organizations, business owners, and key figures to build a relationship with. Consider sponsoring a local high school sports team, like the Canyon Eagles or Andrews Mustangs.
9. Use A Lead Generation Site In Texas
Lead generation websites are a great way to ensure you have a consistent pipeline of potential customers while you wait for other marketing efforts to bear fruit. At CraftJack, we find qualified leads from people who are seeking handyman services in Texas in real time. All you have to do is bid on jobs and win as many as possible with your expert sales pitch.
How To Get More Handyman Jobs
Finding more local handyman jobs is all about making the most of the resources available to you. Don't singularly focus on local directories, social media, or lead generation. Aim to deploy as many marketing tactics as possible to reach more Texans looking for handyman services.
Whether you're looking for "handyman side jobs near me" or a full-time gig, CraftJack can help you reach more potential customers.