Unfortunately, discovering new customers isn’t as simple as Googling finding handyman leads near me. Because a handyman typically performs a wide range of household repairs and maintenance, generating leads can be challenging. Thankfully, creating a marketing strategy to find local handyman jobs doesn’t have to be difficult. Here are a few lead generation tips for handymen that can bring in business without overtaxing your marketing budget.
If you’re a home service professional who wants to receive phone-verified, real-time leads near you, contact CraftJack to discover how we can help you take your business to the next level.
Encourage Word Of Mouth
The good news for handymen with limited marketing budgets is that lead generation techniques don’t have to be expensive to be effective. In fact, word of mouth is one of the premier methods for bringing in potential clients, often resulting in direct referrals, and the leads don’t cost a cent. Consumers looking for home service professionals often turn to people they know and trust for recommendations. Asking current and former customers to refer you to friends, family, or neighbors seeking help with similar jobs is one of the best ways to find local leads. You can also create positive word of mouth by asking satisfied customers to post reviews or provide testimonials.
Ultimately, a job well done is the best way to generate positive word of mouth. By showing up on time, behaving professionally, engaging in regular communication, and completing all work as promised, you can create an environment that’s ripe for positive word of mouth and lead generation.
Make sure your business has a name in your community by networking locally. Displaying business cards at local restaurants or relevant retail establishments such as home improvement and decor stores is a great way to bring in leads.
You should also connect with your city’s Chamber of Commerce. These organizations are designed to help local businesses succeed and typically maintain lists of members’ businesses, including contact information. Potential clients often find it easier to trust businesses affiliated with their local Chamber of Commerce.
Improve Visibility With SEO
When looking to hire help for household projects, many potential customers take their searches online. That means your business’s internet presence can potentially be a great means of lead generation. To use it effectively, however, your website must appear as high up in search results as possible. At the very least, your website or social media accounts should show up on page one when someone searches.
Search engine optimization accomplishes this by finding out what your potential clients are searching for and then delivering it through keyword-rich content, making sure your website is search-engine friendly so it ranks higher in the results pages. This leads to improved visibility, greater website traffic, and more potential leads.
Although it is possible to learn and implement SEO techniques yourself, you may find it worthwhile to hire a professional marketing firm to provide this service.
Make Use Of Social Media
Currently, more than 3.81 billion people are on social media, making your Facebook, Twitter, and Instagram accounts important tools in your lead generation arsenal. Because social media is interactive by nature, it’s a great place to showcase your skill set and what you can do for your customers, which can create brand awareness and generate leads. Better yet, it costs nothing.
You can maximize your use of social media accounts by doing a few simple things:
- Share relevant content, such as home improvement blogs
- Join community-focused groups and engage in conversation with current customers and potential clients
- Highlight positive reviews and customer testimonials
- Post photos of successfully completed jobs
- Offer discounts on services
Invest In Pay-Per-Click Advertising
Pay-per-click advertising lets you advertise directly on relevant websites and popular search engines. In fact, advertising systems such as Google Ads position your business at the top of search results, helping you grab leads before your competitors do.
PPC advertising is an effective lead-generating technique for handymen because it lets you target a specific audience. By choosing relevant keywords for your campaign, you can reach the customers who are similar to your current clientele or who are seeking the services you offer. Plus, because you only pay when someone clicks on your ad, PPC advertising is one of the most cost-effective ways to drive traffic to your website and potentially generate leads.
Hire A Lead Generation Company
If you’ve set aside a dedicated budget for marketing, paid lead generation may be the best way to find handyman jobs. Just remember these important tips when paying for leads:
- You’re purchasing an opportunity to win a customer, but getting hired isn’t guaranteed. You still need to sell your services.
- Purchased leads are often time-sensitive, and responsiveness is vital to convert customers into clients. It’s important to follow up immediately and be honest and accurate when presenting a timeline for the completion of the work.
- If you’re new to paid lead generation, it may pay to smart small. Leads for small jobs are typically less costly, and customers with minor jobs often hire the first professional who meets their needs rather than shopping around, so conversion rates may be better. Small jobs are also a great way to find clients to upsell to later.
Connecting With Customers
There’s no single perfect way to attract new customers, and the best model may be to incorporate several lead-generating techniques into your marketing strategy. CraftJack helps you connect with customers through real-time text and email alerts and lets you keep track of valuable leads from serious homeowners through our proprietary Lead Manager tool so you can win business and increase your revenue.