Large or small, pools are a luxury item for many homeowners. More and more people are beginning to see the value in installing one in their backyard, both for the fun it brings and the value it can add to your home when you decide to sell. However, this is not a DIY project. For a safe and successful pool installation, homeowners must call a pool contractor.
As a pool pro, you may be wondering what the future of the industry looks like. Though the work may have seasonal ebbs and flows, current trends show that business is steady and good for those in the industry. We’re here to break down some pool industry trends that can help you plan and prepare for new customers.
The pool industry is growing and your business should be too. Sign up with CraftJack today to start receiving leads from homeowners ready to start their next pool project in your area.
What Homeowners Are Looking For
According to the Association of Pool & Spa Professionals, there are approximately 10.4 million residential swimming pools in the United States. That number is expected to grow in the coming years.
For homeowners looking to add a little bit of luxury to their backyard, a pool installation is the way to go. In hotter climates, this is a great investment that can be used throughout the year. As a pool pro, you know your work is generally seasonal. In fact, according to our data, pool pros are busiest between May and July. March, April, and August are also busy, while colder months typically bring a slow down.
A pool installation is a big project, and that’s why a majority of homeowners who request a quote are in the planning and budgeting phase. However, 31% of leads received are from homeowners who are ready to hire. This means you should be prepared to give an estimate and use sales tactics that will help win the job!
Where Are the Pool Leads?
You are probably not surprised to learn that many pool leads come from states with warmer climates year-round. Our graphic above depicts states where pool installation is popular. Pool repairs are also a popular task that CraftJack pool contractors see, even in the Midwest and Northeast. Here are the top 7 states where pool leads are popular:
- New York
- New Jersey
Industry Trends to Know
As a pro, it’s important to stay up-to-date on the latest trends in the industry. In-ground pool installations are hot right now. According to our data, 51% of tasks requested are related to a new in-ground pool installation. However, homeowners will be looking for more than just a simple installation. Here are a few ideas of what customers might be asking for.
Because homeowners are making such a significant investment in their homes, they want to be able to use their pools as much as possible, even after the sun goes down. While some homeowners are turning to floating lights, many are still opting for the traditional in-pool lighting which requires pro installation.
Now more than ever, homeowners are looking for customization options. This can be from specific pool textures to in-pool seating and recline. When you’re with a customer, listen to what their dream pool will look like and go from there. Tanning ledges are a popular amenity in 2020, giving homeowners a spa-like feel right in their own backyard.
From pool maintenance to temperature control, new technology has made it easier than ever before to keep your pool clean and comfortable. A common trend in home construction and remodeling is green alternatives and environmentally friendly options, and this is true for the pool as well. Homeowners are looking for these new tools and gadgets, so make sure to stay up to date on the latest in pool technology.
Darker Color Surfaces
Light colors such as white and light blue are a thing of the past for homeowners. Current trends point to darker color pool surfaces as a top choice. Expect to see more customers asking for this style in your area.
What Current Pool Trends Mean for Your Business
Current trends show that homeowners are most interested in installing in-ground pools for their homes. Pool contractors will be busiest during the summer months when homeowners are yearning to beat the heat in the water. Pool pros should be prepared to stay busy during these months and plan for slow months appropriately.
These pool trends may also have an impact on adjacent industries, such as masonry and decking. Often, homeowners who are looking for an in-ground pool installation will also need a pool deck or patio. This could lead to an increase of jobs for those trades as well. As a pool pro, you’ll want to network with masonry and decking pros in your area so you can refer homeowners to a trusted contractor.
Though the pool industry has seasonal trends, our data shows us that business is good for pool contractors. More homeowners want in-ground pools with darker hues and special, custom amenities. Staying ahead of industry trends can help you provide the best customer service and plan for the year ahead.
Interested in learning more about what other current events might be impacting your business? Read Summer Construction Trends.