The phone rings, rings again and then you hear the answering machine. Do you know what to say? This scenario is frequent for contractors who are trying to win the job. Crafting the perfect voicemail can help not only get you the call back but also win you the job.
However, this is easier said than done. Voicemails should be short and sweet, but should also express everything you need to say and more. If you want to start winning more jobs, it’s time to discover how you can leave a perfect and professional voicemail to potential customers.
To call a prospective customer, you must have a lead. If you’re looking to connect with homeowners, sign up with CraftJack today and start receiving leads in your area.
1) Create A Script
Great voicemails don’t happen on the spot. The start of a perfect and professional voicemail starts with a script to give a short pitch of why you’re calling and how you can help solve the homeowner’s problem. Write down a greeting and necessary information, leaving space to plug in homeowner information so you can customize it per call. You can edit the script once you start rehearsing.
2) Keep It Under 30 Seconds
No one wants to listen to someone ramble on, especially over voicemail. Few people have time for that. They want the most important information as quickly as possible so they can take the next action required. The key to creating your script will be keeping this tip in mind. Keep your script clear and concise, relaying only the most important information. Save your sales pitch for when you speak to them over the phone or in person.
3) State Who You Are & Why You’re Calling
The first part of your voicemail script should answer the questions they have right away, by stating your name, your business name and why your calling. That way, the homeowner has no confusion around the purpose of your call. Here’s a good sample of what that could sound like:
“Hi my name is Joe calling from Joe’s Remodeling. I received your inquiry about kitchen remodeling and would love to talk more about the project.”
In two sentences or less, it’s that simple. The next step, is to ensure they return your call.
4) Give Them A Reason to Call Back
Once you’ve stated the reason for your call, you must now craft the perfect sentence or two to entice them to return your call. A sales tactic you should be taking is finding that reason that will ensure you receive a call back about the project. This can be something such as “feel free to give me a call so we can get started on your free estimate!” Or, get creative in your ask to call back. Whatever you choose, be sure that it’s strong enough to get them back on the phone.
Remember, the only way a homeowner can call you back is with a phone number. Be sure to leave your number at least once, but best practice shows that it’s helpful to repeat it twice so they can write it down correctly.
5) Be Clear & Confident
While what you say is important, it’s how you say it that will help. Pay attention to the tone of your voice and put yourself in the potential customer’s shoes. Would you call back someone who sounded confused or unfriendly? Having a prepared script will be important, however, don’t read directly off it. Keep your tone casual but confident in what you’re saying.
You’ll also want to be clear in what you’re saying and speak slowly so the homeowner can understand what you’re saying. So often, voicemails have background noise or the speaker is muffled. Be sure the area around you is quiet and you’re speaking directly into the phone.
6) Practice Makes Perfect
For some, leaving a voicemail can seem intimidating. For others, it’s a breeze! Whatever way you lean, you’ll want to practice your voicemail script so it becomes natural part of your sales strategy. You can practice your script by yourself for timing and cohesiveness. But, it’s a good idea to read it aloud to a friend or coworker and get feedback on how you might be able to improve your voicemail strategy.
7) Leaving More Than One Voicemail
Regardless of how great your pitch is over voicemail, there’s a chance the homeowner may not call you back. If you truly want to win the job, you’ll have to call back more than once and potentially leave more than one voicemail. Have something ready for follow up calls as well, so you don’t leave the same voicemail more than once.
If you’re having trouble reaching the homeowner, consider the time of day you’re calling. Hubspot reports that the best days to make a call are Wednesdays and Thursdays. Additionally, consider the time of day you are calling. Consider what the potential customer may be doing. Between 11 A.M. and 1 P.M. they’re likely eating lunch while between 5 P.M. and 7 P.M. they are likely eating dinner or commuting home. Early afternoon is sometimes the best chance to reach a lead, however, it’s best to avoid Friday afternoon when people might be headed out of town and unavailable.
A considerate, concise and thoughtful voicemail can help you to not only hear back from the homeowner, but win the job as well. Prepare your script in advance and practice so when the time comes, you’re set up for success.
Looking for more sales tactics that can help you win the job? Read Why You Should Ask For Reviews.