Sincerity can go a long way and that starts with your very first sales call. As soon you receive that lead, give the homeowner a call (after all, you receive a 10% discount). As you call, remember that real people are on the other end. They should feel like you’re calling to help them. A consumer should never feel like they are inconveniencing you and that all starts with your tone and sincerity.
As Noah explains below, some salespeople forget these very basic, yet important aspects of sales or estimates over the phone. See how a negative or insincere tone can ruin your chances of closing the sale.
The same tone applies to everyone in the company. If someone else is representing your business on sales calls, be sure to watch Video: Who Is Representing Your Business?