Now that you’re a CraftJack pro, we hope that you’re using all the tools we offer to make your business successful. After all, we’re here to help you connect to homeowners in your area.
However, everyone starts with different expectations. Like anything new, I’m sure you’ll be spending a lot of time learning about your service. Here are a few tips to help guide you if the number of leads and estimates are not meeting your expectations.
If you’re not a CraftJack pro yet, what are you waiting for? Sign up with CraftJack today to start receiving leads in your area.
What To Expect From Lead Generation
When you sign up for a lead generation service, you might think that jobs will start coming instantly. However, there are many factors to getting you the quality and verified leads that will lead to winning the job. It’s important to first understand that a lead doesn’t automatically mean a job, you will have to use your sales and marketing skills to turn a lead into a job.
“As far as expectations go, I would say don’t expect every single lead to turn into a job,” Amy Lempa, CraftJack account manager, said. “It sounds disheartening at first, but when you consider the price of a job you could win, it should pay for the cost of leads and then some. So, let’s say a kitchen remodel lead is $75, if you win a job, that’s tens of thousands of dollars.”
Make Adjustments As Needed
If you’re still not satisfied with the number of jobs you’re receiving, you may want to try to make a few adjustments. Did you know that setting your service area is something you can do in Lead Manager, that may result in more leads coming your way?
“The wider net you cast, the more opportunity there is to win a job,” Lempa said. “If you only have a select few cities that you’re signed up for, you risk missing out on opportunities in a city that you might not typically service. So, when someone calls me asking for more leads, the first thing I suggest is expanding their radius, even if it’s only going to add a few more cities.
You may also want to adjust the services you provide as well, by adding more specific tasks to your trade. This can help to expand the number of leads you receive from homeowners.
“CraftJack offers SO many specific leads that homeowners can select,” she said. “Even if they sound repetitive, adding every job you can do in your service area can get you leads you might not have gotten. For example, adding interior painting 1-2 rooms, 3-4 rooms and 5+ rooms instead of just general interior painting.”
Plan Your Follow-Up Calls
As I mentioned earlier, when you receive a lead, it’s up to you to win the job. Many homeowners will not pick up on the first call or will ask that you call them back at a different time. That’s why following up with the homeowner is so important.
“I also deal with so many contractors who get upset someone doesn’t answer right away,” Lempa said. “I would love to see people adjust their expectations and see this as a marketing campaign. And I would love for them to use the resources we give them. I see people do really well when they call, text, email, and are consistent.”
If you do as Lempa suggests and begin to see each lead as a marketing campaign, you’ll want to keep notes and plan out how you intend to win the job, from the first call. (Not to mention, call within the first 30 minutes to take advantage of CraftJack’s Speed-To-Call discount.) With proper preparation and attention, you’ll start winning more jobs.
Utilize Your Account Manager
If you’ve been following along with our “Welcome To CraftJack” series, you should already be aware that your dedicated account manager can be extremely helpful in growing your leads. When it comes to lead generation expectations, don’t hesitate to give them a call. After all, they are here to make sure you’re successful with CraftJack!
As you can see, there are many factors that go into lead generation and winning the job. Try a few of these tips to ensure CraftJack is working for you.
Have a question about lead generation? Leave it in the comments below.