Author Archives: Jaclyn Crawford

What Does A Marketing Plan Look Like?

If you’re looking to make more of your business, marketing is an essential part of your strategy. One of the best ways to do so is through sharing your brand with others. And there are plenty of tools to utilize to market your business. Utilizing social media is a great strategy, as well as enhancing your website or printing new business cards. However, marketing is a lot like a puzzle. To make sure all the pieces fit together, you need a marketing plan. 

You may wonder why this is important or worth your time, but a marketing plan is a strategic way to align your goals and give direction as to how you will achieve them. It’s your map to success. Though every marketing plan may look a little different, here a few topics to think about and include.

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What To Include In Your Remodeling Estimate

A contractor in any trade should be prepared to write an estimate for the job. But, as you all know, each estimate will look different depending on the trade. For the remodeling pro, creating a comprehensive estimate is important not only to organize the project, but to win the bid.

Potential customers who are ready to remodel their home are looking for as much detail as possible about how you will complete the project of their dreams. However, there is plenty to remember when it comes to a big remodeling job. Here are a few items to include in your remodeling estimate that will help win the bid.

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Video: Why Local Listings Matter

There are many ways to get your name out there and get more leads, especially on the Internet. A website is a valuable part of any contractor’s marketing strategy. It’s a place to keep all your contact information, reviews and other details that customers can easily reference. But it doesn’t stop there.

Local listings are a popular way for homeowners to find pros in their area. With a simple search, customers can easily find you and learn more about your business. In the video below, Noah explains how creating local listings can help you win more jobs.

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7 Helpful Tips To Starting & Registering A Business

When you decide to take the leap of faith and start your own business, the challenges ahead can seem scary. Whether you’re an experienced pro or just starting out, becoming a business owner has some learning curves. You now have a responsibility larger than the task at hand, but to keep your business afloat.

Being a business owner can also be a great experience to lead others and do the work you want to do, the way you want to do it. You’re in charge! We’re here to help you make sure your business is set for success with these six tips.

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What Licenses Do Roofing Pros Need In Texas?

If you’re a roofing pro, you are probably familiar with the risks associated with your work like physical injury or damage to other people’s property. As a professional contractor, it’s important to mitigate as many of these risks as possible for the safety of you, your employees, and your clients. One big step that you can take is obtaining a roofing license.

Navigating contractor licensure requirements can be tricky. Since roofers are regulated on a state level, it can be hard to figure out exactly what you need. Luckily, we’re here to help you learn what licenses you need as a roofing pro in Texas and where to get them.

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Video: Where Do Leads Come From?

As a contractor, you’re always looking for new business. Whether it’s through a referral or a lead generation service, like CraftJack, you hope to connect with homeowners who have a project you can help them with.

If you’re a pro, you’ve probably wondered where CraftJack’s leads come from and what the process is like. Noah explains in the video below, how a homeowner becomes a lead.

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What To Include In Your Cleaning Estimate

There are many skills and tactics you need to utilize when you’re bidding for a cleaning job. Sales skills are essential to show why you’re the right choice for the job. Superior communication with the potential client helps them to really understand more about your work. Preparing a perfect cleaning estimate is the final touch to show them just what they can expect from your work.

Preparing an estimate is so much more than just the final cost of the project. It helps to set expectations and understanding of all factors within a job, so when the work is complete, both parties are satisfied. If you’re a cleaning pro, follow these estimate preparation tips to help win the job.

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Video: What To Include In Your Estimate

When you’re bidding for a job, there are many factors that can make you stand apart from the rest. One of those factors is an estimate, to help the customer clearly understand what services you’ll be providing and what they are paying for.

An estimate is more than just the approximate cost of the project. Many aspects of the job need to be considered and clearly communicated to the customer. In the video below, Noah explains seven items you must include in your written estimate to win the job.

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How To Set Up A Google Business Profile

How many times have you heard the term “google it” when someone asks a question? Probably a lot! According to Business Insider, there are 2.3 Million Google searches per day. It’s no surprise that Google is the most powerful way to find information quickly, making it a place to be for any and all businesses.

That’s where Google My Business profiles come in. Among the many services they offer, Google My Business is a great way for your company to appear in searches and get seen by more potential customers. All it takes is a little time to set up and you’ll be getting more leads in no time.

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How To Bid Out A Remodel

As a general contractor, you likely have many areas of expertise. But even the most skilled contractors don’t consider themselves an expert of every trade. There may come a time on a remodel where you’ll need to call on other pros to bid out all or part of the project.

When bidding out a remodel, it’s important that you be transparent with both the homeowner and subcontractor you enlist to help. You’ll want to give them as much information as possible to ensure that the work goes smoothly. We’ve compiled a list of the best tips on how to bid out a remodeling job.

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