Author Archives: Account Management Team

Why Video Is King for Contractors

Video Is King

Video is quickly becoming the most popular form of content homeowners engage with. Video lets you provide an experience with storytelling. The medium brings your referrals inside your business. It gives you the upper hand against your competition.

As simple as it is, video is king and fortunately for you, it is very easy to shoot, create, share and market. Watch and read below as we explain all the benefits of video and how you can start shooting quality videos today! CONTINUE READING

Video: How To Contact Old Referrals

Video Tip - Email Marketing

There’s never a bad time to plan ahead and earn more customers. We must always stay hungry for business, and a great way to accumulate new leads and stay busy during the slow months ahead is by ramping up your email marketing campaigns.

We discussed the importance and how-to’s of email marketing in other articles, but we also wanted to show you how you can target your past and current referrals via the CraftJack Lead Manager. CONTINUE READING

Connecting With Consumers: The Secret To Social Media Success

Connected Consumer

We have spent the last month explaining how social media can help your business and what platforms you as a contractor should take advantage of. With both in the rearview mirror, it’s time to talk about the type of content, imagery, blogs and videos you should be sharing on social media.

The key to social media success is connecting with consumers. A homeowner needs to feel as if you are talking to them and only them with every single Facebook post, Pinterest image, tweet, video and blog post. Your target audience may be broad, but each message needs to feel individualized. CONTINUE READING

Homeowner Survey: See Their Number One Fear

What Homeowners Fear

It’s always important to know your audience. Of course, calling everyone in your area is nearly impossible, but using a survey is a good way to paint a picture of how homeowners feel about the industry. Our friends at HomeAdvisor conducted a survey asking homeowners some basic questions about their opinions on the home improvement contracting industry. Some of the results may shock you, some may be expected, and others may change the way you engage with your next referral.
CONTINUE READING

See How The CraftJack Lead Manager Works

How CraftJack Works

Simplicity is the key to any business, and lead generation is no different. As you may have seen in The Dos and Don’ts of Lead Generation, home improvement lead generation is different than lead generation in other industries.

In short, contractors pay to get contact information of those interested in home renovation. Now that we have a basic understanding, it’s time to simplify the CraftJack Lead Manager system even further by explaining exactly how it works and how it can help you close your next deal! CONTINUE READING

6 Tips For Managing Angry Customers On The Phone

Angry Customer on Phone

No matter what industry you’re in, whether it be home improvement, auto sales or even professional sports, you’re going to hear your fair share of complaints over the phone. When people have an issue with your brand, they are going to call to complain. Since you can’t control how other people act, you must decide how you’re going to respond. CONTINUE READING

5 Reasons Video Is Better Than Text Or Photos

Video Takes Over

Video is the future of marketing. It’s really that simple. The fact there has been an 800% increase in online video consumption over the last six years proves my point.

If you have kept up with the CraftJack blog lately, you know that I prefer visuals to text. If you need a refresher, check out These 7 Visual Stats Will Change Your Marketing Strategy.

Now that you’re convinced, I am here to show you why video, another form of visual marketing, is even better than photos and text. CONTINUE READING

3 Steps To Complete Before Requesting A Credit

3 Steps To Complete Before Requesting A Credit

The credit process is part of every lead generation company. The CraftJack Lead Manager is one of the most accurate in the industry, but sometimes, fake numbers or renters do fall through the cracks. Afterwards, you as a contractor have a right to request a credit on your account. Depending on your situation, the credit may or may not be granted, but there are three simple steps you can take before you request a credit that will certainly help your chances. CONTINUE READING

Old School Organization Tips

Old School Organization Tips

Despite the endless advances in technology, there are those of us who prefer the old school way of doing things. Whether it’s phone over email or desktop over tablet, there is still room in this world for those of us who like things the way they were. Good thing organization is one aspect of your contracting business that is not depended exclusively on technology. CONTINUE READING

5 Key Stats Contractors Must Track

5 Key Stats Contractors Must Track

Nowadays, every company is obsessed with gathering as much data as they possibly can. Sadly, many don’t know what do with that data once they accumulate it. In the lead generation business, the data you that your CRM system collects is vital in judging the success of your business and lead generation service. Below are five vital reports that all contractors need to track on a weekly basis in order to better judge the success of their business and lead generation service.

Note: All five stats are now part of CraftJack’s weekly performance emails. CONTINUE READING