Category Archives: Videos
Video: Why Local Listings Matter
There are many ways to get your name out there and get more leads, especially on the Internet. A website is a valuable part of any contractor’s marketing strategy. It’s a place to keep all your contact information, reviews and other details that customers can easily reference. But it doesn’t stop there.
Local listings are a popular way for homeowners to find pros in their area. With a simple search, customers can easily find you and learn more about your business. In the video below, Noah explains how creating local listings can help you win more jobs.CONTINUE READING
Video: Where Do Leads Come From?
As a contractor, you’re always looking for new business. Whether it’s through a referral or a lead generation service, like CraftJack, you hope to connect with homeowners who have a project you can help them with.
If you’re a pro, you’ve probably wondered where CraftJack’s leads come from and what the process is like. Noah explains in the video below, how a homeowner becomes a lead.CONTINUE READING
Video: What To Include In Your Estimate
When you’re bidding for a job, there are many factors that can make you stand apart from the rest. One of those factors is an estimate, to help the customer clearly understand what services you’ll be providing and what they are paying for.
An estimate is more than just the approximate cost of the project. Many aspects of the job need to be considered and clearly communicated to the customer. In the video below, Noah explains seven items you must include in your written estimate to win the job.CONTINUE READING
Video: 3 Things Your Website Needs
What do you think customers are looking for when they come to your website? Reviews, contact information and previous work might come to mind. All are correct, but most importantly, they are looking for reasons to be confident that you’re the best pro for the job.
Noah explains in the video below the top three things a customer looks for on your website and how they work together to provide that confidence for potential customers.
Looking for more insight on what your customer is thinking? Read What Customers Are Looking For On Your Website to optimize your page for more business.CONTINUE READING
Video: CraftJack Launches Electrical Category
CraftJack is excited to announce a new home improvement service: electrical. This includes ceiling fan installation, thermostat installation, electrical wiring, panel upgrade and more. See all the categories in this new trade here.
Watch below as Noah explains more about this new trade and how you can start receiving leads in real time by signing up with CraftJack today.CONTINUE READING
Video: Not The Only, But The Best
The Goose Island Beer Company has a great slogan, “Not The Only, But The Best.” The company recognizes that you are likely to drink and choose from more than one beer. However, among all the options, they want to be the best one you drink.
In the video below, Noah explains how this slogan can translate into business. It’s likely other contractors will be bidding for a job, but how can you go above and beyond to be the best?
Becoming the best first starts with exceptional customer service and exceeding expectations. A few ways to do that is through open communication, showing up on time and being prepared.CONTINUE READING
Video: Learn Something From Everyone
When was the last time you self-evaluated your work and operations? Many times, we can go months without looking inward at what we can learn and where we can improve. It’s important in any industry to always seek ways to continue growing, to better yourself and to better your business.
One of the best ways to learn new things is by listening to customers and their stories. As Noah explains below, some pros may have forgotten that no matter how long you’ve been in the business, you can always improve.CONTINUE READING
Video: Providing Estimates Is NOT A Favor
Sincerity can go a long way and that starts with your very first sales call. As soon you receive that lead, give the homeowner a call (after all, you receive a 10% discount). As you call, remember that real people are on the other end. They should feel like you’re calling to help them. A consumer should never feel like they are inconveniencing you and that all starts with your tone and sincerity.
As Noah explains below, some salespeople forget these very basic, yet important aspects of sales or estimates over the phone. See how a negative or insincere tone can ruin your chances of closing the sale.CONTINUE READING
Video: Streaming Your Business
Customers today want more than just a good contractor. They want to see behind those closed doors. They want to see how you work before they hire you. They want to envision what it’s like to work with you before they sign on that dotted line.
Well, there are two terrific mobile phone apps that are perfect for streaming behind the scenes of your business: Meerkat and Periscope. Watch below as Noah explains exactly how you can use these simple apps.CONTINUE READING
Video: Learn From 2015
December is always the slow season, but that doesn’t mean the work stops. The end of the year is the perfect time to go back, learn and evaluate your business from the past year. What new aspects of your business worked? What new ventures did not work? These are just a few of the many questions you should ask yourself every December.
Fortunately, Noah sat down to discuss how you can evaluate your business this past year and how you can develop your business to new heights in 2016.
Then again, if you need some extra motivation this December, please see 5 Videos That Will Undoubtedly Motivate You This Slow Season.CONTINUE READING