Author Archives: admin

¿Cómo Funciona Un Listado De Clientes Potenciales Para Contratistas?

Una de las cosas que cabe aclarar antes de entrar en la materia que nos ocupa es el hecho de que un listado de clientes potenciales no es lo mismo que un cliente establecido. Para muchos puede ser confuso el término, debido a que se puede prestar a creer que un cliente potencial representa un trabajo seguro. Sin embargo, la realidad es otra, aunque puede ser igual de redituable para el contratista.

¿Busca nuevos clientes en su area? Regístrese con CraftJack hoy y comience a encontrar más clientes potenciales en su área.

CONTINUE READING

¿Qué Es Una Campaña De Marketing?

Las campañas de marketing, también conocidas como campañas de mercadeo, promueven ciertos productos o servicios a través de diferentes medios, tales como televisión, radio, prensa impresa y plataformas virtuales en línea. Las campañas no dependen únicamente de la publicidad y pueden incluir demostraciones, video conferencias, y otras técnicas de interacción. Las empresas que operan en mercados y franquicias altamente competitivas pueden iniciar campañas de marketing de manera más frecuente al tiempo que dedican recursos significativos a generar el conocimiento de la marca, y por ende, ventas.

CONTINUE READING

Customer Service Best Practices For Home Contractors

Any business needs to have great customer service, but home contractors have the unique experience of providing it in the client’s home. This one-on-one experience needs to be perfect in order to ensure repeat business and referrals.

A good experience is one of the only differentiators you have apart from your level of expertise. With that in mind, here’s what you need to do to become a home contractor of choice in your area. Here are eight ways home contractors can differentiate their business with customer service.

CONTINUE READING

Welcome To CraftJack: How Your Account Manager Can Help You

As a part of the CraftJack team, I’m proud to say I get to work with some truly wonderful people. Each of my coworkers brings something unique to the CraftJack office. This week, I want to highlight the account management team.

Our account managers are here to help, whether you need to pause your account or are looking for helpful business advice. Learn more about our account management team and how they can support you every step of the way, from getting your account set up to winning jobs.

CONTINUE READING

Killer Words: What to Avoid When Talking to Customers

In almost every industry, customer interaction is a necessity. It’s at this critical stage where companies can make or break their future success by how they respond to product or service issues, customer complaints and overall negative feedback.

While service pros or contractors may require their employees to respond in certain ways during sensitive situations, knowing what to say is not nearly as important as knowing what NOT to say. When working with customers through challenging situations, these four reactions should be avoided at all times.

CONTINUE READING

Social Media Marketing Hacks To Make Your Life Easier

Owning a business is no easy task. It takes hard work, dedication and commitment. One way to grow your business is through social media, but I understand it can be your friend or foe depending on your expertise. Using social media to grow your business is tricky if you’re not familiar with the various platforms and features.

That’s why I’ve come up with social media hacks specifically for business. Hacks are tricks, shortcuts or skills that increase productivity and efficiency. The social media hacks outlined below will help you navigate the landscape and make your life easier.

CONTINUE READING

How To Avoid A Legal Dispute

All business owners should prepare for and know how to identify and manage disagreements. As the leader of the company, you have the responsibility to prevent and minimize risk and loss on a job. Take action before a situation escalates to give yourself the best chance of avoiding a legal dispute.

Devastating losses and conflict have the potential to occur on even the most organized and planned out projects. Unfortunately, when a homeowner isn’t happy with the results, the owner often sues the contractors. See proactive steps that can be applied to any disagreement if you want to avoid a legal dispute in the future.

CONTINUE READING

How “Not Interested” Prospects Can Help Your Lead Generation

Let’s say you receive a lead or prospect who isn’t your ideal customer, or makes it clear that they’re in the stage of collecting information. This is where you have a choice to either start building trust with this lead or take no for an answer and hang up the phone.

The truth is, you’re losing out on potential business by shutting down this type of call. It’s important to hear the customer’s needs and discuss your services. “Not interested” can take on many meanings, from not ready to purchase to just shopping around. By not approaching these prospects strategically, you’re missing out on future sales and opportunities. See how to turn undecided leads into future business for your company.

CONTINUE READING

4 Reasons Why You Need A Lead Generation Sales Script

Lead generation is tricky because it’s information and doesn’t come with any guarantees. That’s why when leads come in, you need to be prepared to not only answer the call, but to do so gracefully.

A sales script isn’t a tool that’s set in stone. It’s a guideline for making sure you cover your main points and get through the conversation with a confident and relaxed tone. See four reasons why you need a lead generation sales script and the benefits of being prepared with one.

CONTINUE READING

Close A Tough Sale By Alleviating Customers’ 5 Biggest Fears

Sales is the front line of your business and a skill you should always be improving. If you want to stay in business, you need to learn how to close sales, especially the tough ones.

Your customers should be your top priority. If they aren’t, it’ll catch up with you and the consequences will be reflected in your financials. Closing a tough sale isn’t easy, but it’s possible if you focus on building trust and alleviating your customers’ five biggest fears.

CONTINUE READING