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Winning new business, customer retention and staying ahead of the competition are important benchmarks for any business. It’s not magic. Reaching these goals takes dedication, hard work and a deep understanding of current business and industry trends.
Information is power and becoming an expert in your trade will increase your credibility and help you gain more referrals. Below, you’ll find five books that we think every contractor should read.CONTINUE READING
Workplace safety should be your number one priority to ensure your job site is safe at all times. Because 60% of construction workplace injuries occur within an employee’s first year of employment (Bureau of Labor Statistics), it’s essential that you enforce proper safety training to all employees. Sometimes workers forget the basics of safety after years on the job, so this post serves as a friendly reminder to reduce worksite injuries.
While working on a construction site, always remember to:CONTINUE READING
When you’re a one-man shop, it’s hard to make time for everything, especially when you’re busy out on jobs. Sales should be your number one priority because without it, you don’t have a business to run. Customers are very in tune with what they do and don’t want when spending their hard earned money. Take some time to brush up on your sales skills and become the person they do want to hire!
Even sales experts make time for practice and reviewing the fundamentals. Don’t get caught off guard the next time you’re trying to close a deal. Instead, prepare for a win. Continue reading to learn sales techniques and strategies tailored to small business owners that you can implement immediately.CONTINUE READING
We’re all very busy these days, but it’s imperative we stay up-to-date with professional industry news and trends. Being too busy isn’t a good excuse to fall behind in your industry. Educating yourself on construction trends and marketing tactics will help you stay ahead of your competition and, if nothing else, help you win more jobs.
You want to be knowledgeable when interacting with homeowners and other contractors. Using online tools and resources is a great way to get informed so you can showcase your expertise to clients. Prove that you’ve done your homework and that you’re the right person for the job.CONTINUE READING
When working as an independent contractor, it’s important to remember that you represent not only yourself, but also a company, a brand. This plays hand in hand with the success and growth of your business. Always make it as clear as possible what services you offer and be sure to advertise your area of expertise.
After you’ve brought awareness to your brand, next is showcasing the value in what you offer. Make sure to shine a light on what differentiates you from the competition, such as innovative techniques you use or rare services you offer.CONTINUE READING
Have you thought about attending a trade show recently? Are you unsure of how your business can benefit from the experience? Here are a few things to ponder that can help you decide whether a trade show is right for you.
Because trade shows are geared toward a crowd of people in a specific industry, they become a great tool in addressing your target market. Trade shows also help in bringing awareness to your company and your services since they are usually open to the public.
If you’re looking for a reason to attend the next trade show near you, look no further. Here are six benefits that contractors can reap from trade shows.CONTINUE READING
Dealing with an irate customer is usually not the most pleasant task. However, it’s something we all have to deal with at one point or another. It is vital for you and your business to know how to take a customer complaint and turn it into a positive experience. Complaints are great because they tell you the services your clients are not happy with and also give you the opportunity to address the issues at hand.
The CARP method, developed by author Robert Bacal, is based upon the sequence and timing of defusing angry customers. Bacal has taught many universities the importance of performance management and appraisal and how to improve business communication. The CARP acronym consist of these helpful tips to remember when trying to calm an angry client.CONTINUE READING
If you’ve missed Part 1 or Part 2 of using the laws of persuasion to help your business, I recommend you get familiar with them to understand some of the principles behind people’s decision making. While this is the final post of that information series, it will not fall short of sharing what you need to see improvements. By evaluating and applying these next few laws of persuasion, you will be well equipped to see great changes in the present and future.CONTINUE READING
We’ve seen from Part 1 of using the persuasion laws that it could greatly assist in people’s decision making process. As I will discuss more thoroughly in this post, we tap into a few that can make more of an impact in receiving a quality business turn around with clients. Could this work for you? You may seem a bit skeptical, but by applying these next few laws of persuasion to your business methods, you can yield some pretty incredible results in the long run.CONTINUE READING
Have you ever reflected after a customer conversation and realized that your approach did not have an impact? Couldn’t close the deal? Do not fret, as there are a few laws that can work for you and your business. These are the laws of persuasion and they play a major factor in the human decision-making process. Using the following can be the difference between just “quoting” and truly “closing.”
Law #1 – The Law of Scarcity
This law suggests that a person perceives someone or something to be of limited quantity or quality and perceives greater value for it not being available to all.CONTINUE READING