Category Archives: Miscellaneous

The Importance Of Customer Retention

It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.

Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success.

CONTINUE READING

4 Ways Green Construction Is Saving the Planet

Construction is slowly becoming a greener and more sustainable industry due to advances in technology and the adoption of more eco-friendly building practices. All buildings and homes have an impact on their surrounding environment, so it’s important to keep moving in a direction that keeps damage, pollution, and waste to a minimum.

Creating awareness for environmentally-friendly processes is half the battle toward cleaning up and saving our planet. The more service professionals who support green construction, the better chance it’ll have at becoming an industry best practice. Fortunately, there are four ways green construction is already making an impact on homes and businesses around the globe.

CONTINUE READING

Safety Training Tips To Reduce Job Site Injuries

Workplace safety should be your number one priority to ensure your job site is safe at all times. Because 60% of construction workplace injuries occur within an employee’s first year of employment (Bureau of Labor Statistics), it’s essential that you enforce proper safety training to all employees. Sometimes workers forget the basics of safety after years on the job, so this post serves as a friendly reminder to reduce worksite injuries.

While working on a construction site, always remember to:

CONTINUE READING

Video: How To Schedule A Follow Up

Following up is a key piece of lead generation. While we would like to get in contact with all our referrals on the first call, reality and stats show that is just not the case.

For all those referrals who you didn’t get in contact with or asked to be contacted next fall, summer, etc, the follow up function in the CraftJack Lead Manager will certainly ease your scheduling woes.

CONTINUE READING

Why Video Is King for Contractors

Video is quickly becoming the most popular form of content homeowners engage with. Video lets you provide an experience with storytelling. The medium brings your referrals inside your business. It gives you the upper hand against your competition.

As simple as it is, video is king and fortunately for you, it is very easy to shoot, create, share and market. Watch and read below as we explain all the benefits of video and how you can start shooting quality videos today!

Creating videos for your company, whether done professionally or with equipment you have on hand, is important. Video helps you stand out, builds an experience around your work, and allows you to make an emotional connection with your potential customers.

CONTINUE READING

Is Your Business Seen As Reliable?

If there were one trait that I feel is most important for a person to have, it’s reliability. Knowing you will be there when you say you will, or having a friend who will drop what he is doing to help you out is immeasurable and invaluable. I imagine you will also find that you value those friendships above others. Now imagine what that could do for your own companies reputation.

When bidding a job from a lead you received from a lead-gen company, chances are the homeowner is going to hire a company that called soon after requesting a quote, showed up on time to the estimate, and left them with an overall good feeling about the nature of their business. Keeping that in mind and following those practices, you are likely to see great results from the leads you receive. Homeowners tend to hire a company not because they undercut the cost of the work by $100, but because the contractor they spoke to made them feel comfortable, showed a sense of pride in what they do and how they go about doing it, and felt a commitment and respect toward fulfilling the homeowner’s needs.

CONTINUE READING