We have spent the last month explaining how social media can help your business and what platforms you as a contractor should take advantage of. With both in the rearview mirror, it’s time to talk about the type of content, imagery, blogs and videos you should be sharing on social media.
The key to social media success is connecting with consumers. A homeowner needs to feel as if you are talking to them and only them with every single Facebook post, Pinterest image, tweet, video and blog post. Your target audience may be broad, but each message needs to feel individualized.CONTINUE READING
Dealing with an irate customer is usually not the most pleasant task. However, it’s something we all have to deal with at one point or another. It is vital for you and your business to know how to take a customer complaint and turn it into a positive experience. Complaints are great because they tell you the services your clients are not happy with and also give you the opportunity to address the issues at hand.
The CARP method, developed by author Robert Bacal, is based upon the sequence and timing of defusing angry customers. Bacal has taught many universities the importance of performance management and appraisal and how to improve business communication. The CARP acronym consist of these helpful tips to remember when trying to calm an angry client.CONTINUE READING
It’s always important to know your audience. Of course, calling everyone in your area is nearly impossible, but using a survey is a good way to paint a picture of how homeowners feel about the industry. Our friends at HomeAdvisor conducted a survey asking homeowners some basic questions about their opinions on the home improvement contracting industry. Some of the results may shock you, some may be expected, and others may change the way you engage with your next referral.CONTINUE READING
Simplicity is the key to any business, and lead generation is no different. As you may have seen in The Dos and Don’ts of Lead Generation, home improvement lead generation is different than lead generation in other industries.
In short, contractors pay to get contact information of those interested in home renovation. Now that we have a basic understanding, it’s time to simplify the CraftJack Lead Manager system even further by explaining exactly how it works and how it can help you close your next deal!CONTINUE READING
No matter what industry you’re in, whether it be home improvement, auto sales or even professional sports, you’re going to hear your fair share of complaints over the phone. When people have an issue with your brand, they are going to call to complain. Since you can’t control how other people act, you must decide how you’re going to respond.
Reacting to an irate customer over the phone is no easy task. You have to first digest all the information they are telling you, relax the customer, and then respond in a calm and professional manner. Needless to say, this process is easier said than done.CONTINUE READING
If you’ve missed Part 1 or Part 2 of using the laws of persuasion to help your business, I recommend you get familiar with them to understand some of the principles behind people’s decision making. While this is the final post of that information series, it will not fall short of sharing what you need to see improvements. By evaluating and applying these next few laws of persuasion, you will be well equipped to see great changes in the present and future.CONTINUE READING
We’ve seen from Part 1 of using the persuasion laws that it could greatly assist in people’s decision making process. As I will discuss more thoroughly in this post, we tap into a few that can make more of an impact in receiving a quality business turn around with clients. Could this work for you? You may seem a bit skeptical, but by applying these next few laws of persuasion to your business methods, you can yield some pretty incredible results in the long run.CONTINUE READING
Have you ever reflected after a customer conversation and realized that your approach did not have an impact? Couldn’t close the deal? Do not fret, as there are a few laws that can work for you and your business. These are the laws of persuasion and they play a major factor in the human decision-making process. Using the following can be the difference between just “quoting” and truly “closing.”
Law #1 – The Law of Scarcity
This law suggests that a person perceives someone or something to be of limited quantity or quality and perceives greater value for it not being available to all.CONTINUE READING
Video is the future of marketing. It’s really that simple. The fact there has been an 800% increase in online video consumption over the last six years proves my point.
If you have kept up with the CraftJack blog lately, you know that I prefer visuals to text. If you need a refresher, check out These 7 Visual Stats Will Change Your Marketing Strategy.
Now that you’re convinced, I am here to show you why video, another form of visual marketing, is even better than photos and text.CONTINUE READING
The credit process is part of every lead generation company. The CraftJack Lead Manager is one of the most accurate in the industry, but sometimes, fake numbers or renters do fall through the cracks. Afterwards, you as a contractor have a right to request a credit on your account. Depending on your situation, the credit may or may not be granted, but there are three simple steps you can take before you request a credit that will certainly help your chances.
Before you request a credit, make sure you complete the following three tasks:CONTINUE READING