When was the last time you self-evaluated your work and operations? Many times, we can go months without looking inward at what we can learn and where we can improve. It’s important in any industry to always seek ways to continue growing, to better yourself and to better your business.

One of the best ways to learn new things is by listening to customers and their stories. As Noah explains below, some pros may have forgotten that no matter how long you’ve been in the business, you can always improve.

It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.

Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success.

While much of your business depends on referrals and the quality of your work, more often than not, a potential client is going to look up your information, be it on your website, social media pages or CraftJack profile. When they do, the very first thing they will look for are reviews.

They want to know what other homeowners are saying about your work. They want to see and hear what it’s like to work with you on a home remodeling project. Fortunately, CraftJack has a feature that lets all service professionals immediately request reviews from past leads in the CraftJack Lead Manager.

Sincerity can go a long way and that starts with your very first sales call. As soon you receive that lead, give the homeowner a call (after all, you receive a 10% discount). As you call, remember that real people are on the other end. They should feel like you’re calling to help them. A consumer should never feel like they are inconveniencing you and that all starts with your tone and sincerity.

As Noah explains below, some salespeople forget these very basic, yet important aspects of sales or estimates over the phone. See how a negative or insincere tone can ruin your chances of closing the sale.

Homeowner reviews are one of the best marketing assets you have at your disposal. You have heard form us via our blog, newsletter and account managers, but needless to say, we are not the ones paying your bills. Homeowners are. That is why we went out and talked to an actual homeowner who hired a CraftJack contractor for their bathroom remodeling job.

Alex, who works in commercial construction, wanted to gut both his guest and master bathroom. Being in the industry, Alex knew a thing or two about bathroom remodeling. Therefore, he designed both bathrooms and was looking for a contractor who could make his vision a reality.

We know how many lead generation companies are out there and as such, CraftJack is constantly looking for ways to improve and differentiate our service from the pack. Nonetheless, one of our biggest differentiators is a perk that we have offered since we started: dedicated account managers.

Unlike many other lead generation companies, CraftJack assigns each and every contractor a dedicated account manager. Your account manager is the one answering your emails and phone calls, altering your budgets, pausing your account and much, much more. But besides a friendly companion, dedicated account managers bring a few key advantages other lead generation companies simply can not match.

Construction is slowly becoming a greener and more sustainable industry due to advances in technology and the adoption of more eco-friendly building practices. All buildings and homes have an impact on their surrounding environment, so it’s important to keep moving in a direction that keeps damage, pollution, and waste to a minimum.

Creating awareness for environmentally-friendly processes is half the battle toward cleaning up and saving our planet. The more service professionals who support green construction, the better chance it’ll have at becoming an industry best practice. Fortunately, there are four ways green construction is already making an impact on homes and businesses around the globe.

Customers today want more than just a good contractor. They want to see behind those closed doors. They want to see how you work before they hire you. They want to envision what it’s like to work with you before they sign on that dotted line.

Well, there are two terrific mobile phone apps that are perfect for streaming behind the scenes of your business: Meerkat and Periscope. Watch below as Noah explains exactly how you can use these simple apps.

As of this year, contractors can sign up for snow removal services through the CraftJack network.

The added services include:

• Snow Blowing
• Snow Plowing
• Ice Removal

Ready to start receiving snow removal or other trade-specific leads? Give us a call at 866-456-6977.

December is always the slow season, but that doesn’t mean the work stops. The end of the year is the perfect time to go back, learn and evaluate your business from the past year. What new aspects of your business worked? What new ventures did not work? These are just a few of the many questions you should ask yourself every December.

Fortunately, Noah sat down to discuss how you can evaluate your business this past year and how you can develop your business to new heights in 2016.

Then again, if you need some extra motivation this December, please see 5 Videos That Will Undoubtedly Motivate You This Slow Season.