Author Archives: JoAnn Dunker
Many contractors recognize how important their reputation is. Some might think that this only has to do with their reputation within the community, but this isn’t the case now. The prevalence of people turning online to find out more about businesses means every contractor needs to think about how their online reputation can impact their business.
Your company’s online reputation can directly impact the business’s financial bottom line. There are several ways this can happen. They all prove that protecting your reputation as a reliable contractor is paramount if you want to maximize the return on your investment.CONTINUE READING
Plumbers, pipefitters, and steamfitters have some of the most in-demand jobs in the country today. Job opportunities for these trades are expected to rise through the 2020s at a rate of around 4% a year, mainly driven by new construction and the need to keep up older systems in residential and commercial structures.
Workers in these fields have a wide range of choice in where to work, the working environment they operate in, and the rates they can charge for specialty applications. New plumbers generally learn the trade with a lot of support from professional groups, while experienced plumbers can work as independent contractors with minimal upfront costs and overhead. Many of the most lucrative jobs for plumbers involve running a small business with little more than tools and a truck, though many of these operations eventually expand into franchises with dozens or hundreds of employees in multiple states.CONTINUE READING
Lead generation can be tricky. Acquiring new customers costs time and money. Word-of-mouth customer referrals generate low-cost, highly qualified leads. Learn how we can help you manage your reputation and turn satisfied customers into organic promotors for your brand.
Homeowners are finding more referrals online. Know what’s being said about your business with CraftJack’s Reputation Manager.CONTINUE READING
No matter what type of business you run, it’s important to set goals. Your goals keep you focused on what you want to achieve and make it easier for employees to understand why their work is important. If you’re ready to start setting goals, keep reading to learn more about SMART goals and why you should use them.
CraftJack can help you reach your goals. Sign up today.
The SMART goals acronym stands for specific, measurable, attainable, relevant, and time-based. Using the SMART framework is important to stay organized and give your team a sense of direction. Imagine what would happen if you set a generic goal like “get more customers.” The statement says nothing about how many new customers you want to get, how long you plan to focus on the goal, or whether your company is even capable of reaching the goal. Generic goals also leave employees wondering about how their work roles fit into your plans for the organization.CONTINUE READING
When it comes to marketing, social media has made it much easier for small businesses to compete with the seemingly limitless marketing budgets of large firms. Instead of spending your limited funds on television advertisements, direct mail pieces, and other expensive promotional methods, you can promote your business by engaging with current and potential customers on Facebook, Twitter, and other websites.
One way to engage is to respond to online reviews that have been posted about your business. Although responding to reviews is a great way to demonstrate your professionalism and commitment to customer service, there are some potential pitfalls to avoid. Keep reading to learn more about using review responses to promote your business.CONTINUE READING
Online reviews are one of the most important marketing tools available, whether you offer quality pest control or custom woodworking services. Potential customers tend to trust reviews more than advertisements because they come from real people who’ve used your services. Reviews are also free, making them especially helpful for small teams of contractors that don’t have the marketing budget to compete with big firms. If you want customers to write positive reviews of your business, one of the most important things you can do is focus on quality control.CONTINUE READING
One of the most difficult tasks for many contractors is keeping track of bids, estimates, and projects. This is especially true for contractors who have many residential projects going on.
Residential construction software can make these duties a bit easier for contractors. There are many different types of software available, so you’ll have to review the options to determine which ones have everything you require.
CraftJack offers all contractors access to our Lead Manager software to help manage leads, request reviews, and more. Sign up with CraftJack today to access these exclusive benefits.CONTINUE READING
Starting a painting business with no experience is a lot easier than you might think. Unlike restaurants or retail shops, a painting business has several advantages that make success easy. First, you don’t need to be experienced because you can easily teach yourself the skills. Second, there will always be a demand for painting as most people don’t have the time or talent to paint themselves. Additionally, once you see growing success, a painting business is relatively easy to scale. And finally, it requires minimal start-up costs. In this guide, we walk you through how to start your own painting business.CONTINUE READING
Mobile apps make it easier for construction professionals to track their time, prepare estimates, and stay organized. With one of the best apps for contractors, you’ll save time on administrative activities, leaving you with more time to talk to potential customers and win more jobs. Check out the top apps for contractors to determine which one’s right for you.
You can grow your small business with CraftJack this year. Sign up today.CONTINUE READING
Search engine optimization (SEO) can be a major benefit for small business, but it’s about more than just visibility. Your brand needs the right kind of visibility. Having negative press or reviews online can alter how prospects view you and cause “improved” visibility to backfire, which is what makes online reputation management a crucial and often-overlooked aspect of SEO.
Reputation management is all about shaping and controlling the conversation around your brand. Here, we’ll talk about the potential impacts of your online reputation and how you can optimize it.CONTINUE READING