Author Archives: JoAnn Dunker
Contractors rely heavily on reviews and referrals to get new business. For many contractors, this happens without any issues. Unfortunately, some professionals find that customers have left negative reviews online about their company. This leaves them wondering how to get rid of a bad reputation online. One tool they can count on is the Reputation Manager from CraftJack. Contact us to find out more about this service.CONTINUE READING
Almost every contractor encounters scope creep at some point in their career. In fact, many professionals experience it without ever realizing it. So, what is scope creep? It’s the continual, unplanned-for expansion of boundaries, schedules, and deliverables that often happens over the course of a project. In this article, you’ll learn how to recognize the signs of scope creep and effectively communicate with homeowners so you can mitigate its impact on your business and ensure customer satisfaction.CONTINUE READING
Your company’s online reputation is incredibly important, because around 93% of potential customers will check reviews before they decide to work with a contractor. Showing people who search for services in your area that you’re a reputable company that stands behind its work can help you branch out to new customers. Check out the Reputation Manager service from CraftJack if you’re interested in protecting your online presence without taking time away from running your business.CONTINUE READING
As a small business owner, you’re fully aware of the importance of spinning plates. You don’t have HR, marketing, sales, graphic design, finance, or IT departments — you’re all of these departments rolled into one. When it comes to marketing, new strategies and techniques emerge each year. Along with such rapid innovation comes an ever-growing list of jargon, and the better you understand it, the better equipped you are for high profits and long-term success.
Read on to discover our comprehensive guide to digital marketing words. They’ll enhance your marketing efforts so they reach the widest possible audience.CONTINUE READING
When winter comes roaring in, snow removal contractors are in demand, and the competition for both residential and commercial snow removal work heats up. Clearing driveways, parking areas, and sidewalks is crucial for issues of both mobility and liability to homeowners and business owners alike, and for those without the right equipment or the time to spend doing the job thoroughly, it can be back-breaking and frustrating labor that’s well worth bringing in the professionals for.
That said, it’s only natural for customers to want an estimate before they choose a service. Any informed consumer will want a clear understanding of how they’re being charged and what the provided service will actually cover. This is a guide on what to include in your snow removal estimate.CONTINUE READING
Throughout the United States, millions of people have spent more time in their homes in 2020 than ever before. As a result, they’re tired of looking at the same decor, fixtures, and finishes. Demand for refurbishment and remodeling is up, so you need to make sure you’re prepared for a busy period ahead.
The unusual events of the last year have caused trends to move even faster than before, and with new construction businesses opening all the time, you need to be ahead of the game to stand out. Read on to find out about the hottest residential contractor and remodeler trends for 2021.CONTINUE READING
Responding to Google reviews is vital to connecting with your clients. It’s an important part of managing Google reviews because it provides clients with feedback and shows continued interest in the services you provided. Learning how to respond to Google reviews increases the chance that a prospective client will purchase your services and encourages continued use of your products.CONTINUE READING
Home-building estimates are tricky. Project too low and your funding could run out halfway through the job. Go too high and you might not get the project in the first place. To give your client a good idea of total cost, you need to account for every part of the project — from plot price to roof truss.
Looking for better construction leads in your area? Create a CraftJack account to receive real-time leads near you.CONTINUE READING