Author Archives: JoAnn Dunker

Ways To Grow Your Business In 2021

After a year of upheaval, 2021 promises to offer plenty of opportunity to expand your company and build your customer base. If you’re trying to grow your business this year, there are a few simple things you can do to land more jobs and make this your most profitable year yet.

You can grow your small business with CraftJack this year. Sign up today.

Contractors who know how to grow a small business into something larger understand that building a great team is a key to success. Hire experienced professionals and offer the kind of work environment and benefits that make them want to stick around. Develop real relationships with your employees and subcontractors, and create clear project goals that make it easier for your team to get the job done.


Responding To Negative Reviews

There are many things a contractor has to do to continue getting clients. One of these ensuring their online reputation stays intact. Knowing how to respond to negative reviews is important because it’s inevitable that negative reviews will come at some point in their career. CraftJack is here to help businesses track their online presence.

CraftJack’s Reputation Manager can help you monitor your online reviews and more. Contact us today to find out how can help your business.


What Is A Duplicate Business Listing

If you’re trying to improve your online reputation, checking the accuracy of your business information should be high on your list of priorities. Because duplicate listings may contain outdated or incorrect information, they can cause customer confusion, decreased website traffic, and lost revenue for your brand, and they should be remedied as quickly as possible. In this article, you’ll learn the causes and repercussions of duplicate business listings and discover how they can be found and handled.


How A Negative Reputation Impacts Your Business

Contractors rely heavily on reviews and referrals to get new business. For many contractors, this happens without any issues. Unfortunately, some professionals find that customers have left negative reviews online about their company. This leaves them wondering how to get rid of a bad reputation online. One tool they can count on is the Reputation Manager from CraftJack. Contact us to find out more about this service.


What Is Scope Creep & How To Manage It

Almost every contractor encounters scope creep at some point in their career. In fact, many professionals experience it without ever realizing it. So, what is scope creep? It’s the continual, unplanned-for expansion of boundaries, schedules, and deliverables that often happens over the course of a project. In this article, you’ll learn how to recognize the signs of scope creep and effectively communicate with homeowners so you can mitigate its impact on your business and ensure customer satisfaction.


How to Protect Your Online Reputation

Your company’s online reputation is incredibly important, because around 93% of potential customers will check reviews before they decide to work with a contractor. Showing people who search for services in your area that you’re a reputable company that stands behind its work can help you branch out to new customers. Check out the Reputation Manager service from CraftJack if you’re interested in protecting your online presence without taking time away from running your business.


A Contractor’s Guide to Online Marketing Terms

As a small business owner, you’re fully aware of the importance of spinning plates. You don’t have HR, marketing, sales, graphic design, finance, or IT departments — you’re all of these departments rolled into one. When it comes to marketing, new strategies and techniques emerge each year. Along with such rapid innovation comes an ever-growing list of jargon, and the better you understand it, the better equipped you are for high profits and long-term success.

Read on to discover our comprehensive guide to digital marketing words. They’ll enhance your marketing efforts so they reach the widest possible audience.


What To Include In Your Snow Removal Estimates

When winter comes roaring in, snow removal contractors are in demand, and the competition for both residential and commercial snow removal work heats up. Clearing driveways, parking areas, and sidewalks is crucial for issues of both mobility and liability to homeowners and business owners alike, and for those without the right equipment or the time to spend doing the job thoroughly, it can be back-breaking and frustrating labor that’s well worth bringing in the professionals for.

That said, it’s only natural for customers to want an estimate before they choose a service. Any informed consumer will want a clear understanding of how they’re being charged and what the provided service will actually cover. This is a guide on what to include in your snow removal estimate.


A Year in Review: 2020 Industry Trends

Throughout the United States, millions of people have spent more time in their homes in 2020 than ever before. As a result, they’re tired of looking at the same decor, fixtures, and finishes. Demand for refurbishment and remodeling is up, so you need to make sure you’re prepared for a busy period ahead.

The unusual events of the last year have caused trends to move even faster than before, and with new construction businesses opening all the time, you need to be ahead of the game to stand out. Read on to find out about the hottest residential contractor and remodeler trends for 2021.


How Online Reputation Management Works

Online reputation management means more than just looking at star ratings on Yelp or reviews on Angie’s List. If you’re a modern contractor, managing your online reputation can be an important way to promote your business and protect its image so you can draw in more clients and increase your revenue. Here’s what you need to understand about this important strategy for maintaining an effective internet presence.

The CraftJack Reputation Manager helps your business manage its online reputation by reducing negative reviews, improving local search rankings, and increasing customer loyalty. Explore the CraftJack Reputation Manager’s innovative features to learn how we can help your business take the next step toward success.