I was speaking with a contractor a little while back who was explaining to me the whoas of not being hired for several job because the homeowner only wished to work with fully licensed contractors. The state in which he works is not one that requires all contractors to carry a license so he never felt he needed to spend the extra cash and time dealing with acquiring one. Upon asking about the costs and time involved in becoming licensed, it quickly became apparently clear that he had not inquired at all and therefore knew very little about the whole process, but had decided long ago that it was not worth it.
When it comes to taking on new work, some contractors only want to do big jobs while other prefer smaller jobs. Larger companies may feel that they are too big to deal with small jobs, and that may be true typically, but lets discuss the matter.
Bigger Not Always BetterBig jobs are great. They can keep your crew busy for a while, increase profit and potentially generate followup work with the same homeowner. However, one should consider what is needed to properly complete a large job and whether their company is able to do so before taking on the work. Getting yourself into a situation where you may find that your crew is not large enough to complete the necessary work in the timeline you gave the homeowner could very well soil your reputation and leave you with a less than satisfactory review on networking sites.
Let’s face it, when it comes to following up with leads, not all contractors are as diligent as they should be. Often times contractors loose jobs to other contractors with stronger follow-up processes, throwing away thousands of dollars of potential revenue.
Here are four ways contractors can improve their follow-up process to schedule more estimates and close more leads:
1. Call your leads fasterOne of the main reasons home improvement contractors lose leads is because they are too slow to make the first call. When a homeowner is looking to start a home improvement project they typically reach out to a number of contractors for answers to their questions and estimates for their project.