Category Archives: Sales & Strategy
The credit process is part of every lead generation company. The CraftJack Lead Manager is one of the most accurate in the industry, but sometimes, fake numbers or renters do fall through the cracks. Afterwards, you as a contractor have a right to request a credit on your account. Depending on your situation, the credit may or may not be granted, but there are three simple steps you can take before you request a credit that will certainly help your chances.
Before you request a credit, make sure you complete the following three tasks:CONTINUE READING
As a business, you should always be looking for new and creative ways to get people talking about your business. Many companies, no matter what industry they are in, fail to take advantage of the simple, everyday opportunities they have to create a fun, remarkable and unforgettable experience for their customers. A funny voicemail greeting has the ability to meet all of those qualifications.
As we iterated in 5 Voicemail Message Myths, when you are leaving a message for your potential leads, there are certain rules everyone should follow. Those myths have been studied and show that dismissing them result in fewer callbacks. Nonetheless, few studies have been dedicated to voicemail greetings. Therefore, you should think outside of the box and do something different. A comedic voicemail like this famous greeting from George Costanza in Seinfeld is a great example.CONTINUE READING
The goal of lead generation is to talk to potential clients. The underlying assumption to productive lead generation is the ability to leave terrific voicemails. As I am sure all our contractors have experienced at one point or another, all leads do not call you back. One reason could be an ineffective voicemail message.
Whether it was the wrong time, wrong tone or wrong opening, there is no way to know why a lead did not call you back. However, there are certain tendencies you can implement to greatly increase your chances of getting a call back.CONTINUE READING
Managing a team of sales reps is an ongoing challenge in keeping the energy high, staying motivated and increasing productivity to continue producing great results. Not an easy task, but one that is vital to the longevity and success of your company’s future at every level. Remember, your sales reps are the front lines of your business. They will often be the first impression a prospective customer has of your business, and the conduit for effectively communicate the quality and care of service you offer the world. Here are 5 ways to keep your sales reps motivated and productive:CONTINUE READING
As a contractor, a phone call will likely be the first impression that a client will have of you. However, if you are unable to take the call the first time they try to reach you, your voicemail will set an expectation of what’s to come. This is why recording a professional voicemail is instrumental in your communication strategy.
It only takes thirty seconds to set up, but many contractors fail to use their voicemail to their advantage. To learn more about what and what not to do when it comes to your greeting, read on!CONTINUE READING
Buying leads is a well-established form of marketing that is a necessity for many small businesses to increase sales and bring in new customers. Marketing is crucial to winning projects, but unfortunately, it doesn’t come without a cost. In order to accurately analyze your data, you should consider the second life that your leads have.
To ensure you are effectively spending your marketing budget, it’s important to periodically examine how much you spend per job earned. Looking at the cost per job is more beneficial than cost per lead because it allows you to compare the money you spend to the money that is coming in. Remember, a lead doesn’t necessarily mean a customer. And on the flip side, one lead could land you multiple jobs.CONTINUE READING
My father, who was in the insurance sales business for 30+ years, used to have this incredible trick he used in sales. Ever since I can remember, he always wore a watch on his wrist. Nothing overly fancy, but a nice watch. And on the crystal face of his watch there was always a very small neon green dot sticker. Now, my father, being the quintessential sales personality that he was, would always address one’s curiosity the same way when asked about the presence of the green dot. It would go something like this:CONTINUE READING
The home improvement industry, like many others, has a wide variety of offerings when it comes to choosing a contractor for one’s project. One of the best pieces of advice for any homeowner making a decision is to allow 3-4 companies to submit an estimate for their work on a project. This allows for objective comparisons by measuring a company’s history, references, quality of past project, capability of meeting your needs, and most importantly, the ability for the homeowner to make a decision based upon their personal gut feeling when face-to-face.CONTINUE READING
Seeing as you are reading this blog post right now, chances are you are savvy enough to navigate the internet and are already using some form of lead generation online. Many contractors and small business owners find helpful information to better improve their own businesses while reading websites, blogs and forums online. These are great sources for finding out the latest innovations and hot topics surrounding your professional field. There are plenty of great forums out there where contractors, like yourself, actively participate in group discussions about anything pertaining to their specific industry and where homeowners can ask for expert advice. Here are 3 ways you can increase inbound leads though online forums:CONTINUE READING
Most contractors don’t set out to do a job with mediocre end results. They want their work to shine. To speak for itself. To look so good that homeowners can’t stop talking about it with their friends. This seems obvious when we stop and think about it. The problem is, we don’t often stop and actually think about it.
You may find yourself caught up in the rush of the day-to-day events and tasks, getting from one job to another, picking up supplies, and tending to your own family’s needs that the quality control check list of any project has the potential to fade and fall by the wayside.CONTINUE READING