The Importance Of Customer Retention

It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.

Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success.

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Immediately Request A Review With CraftJack

While much of your business depends on referrals and the quality of your work, more often than not, a potential client is going to look up your information, be it on your website, social media pages or CraftJack profile. When they do, the very first thing they will look for are reviews.

They want to know what other homeowners are saying about your work. They want to see and hear what it’s like to work with you on a home remodeling project. Fortunately, CraftJack has a feature that lets all service professionals immediately request reviews from past leads in the CraftJack Lead Manager.

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Video: Providing Estimates Is NOT A Favor

Sincerity can go a long way and that starts with your very first sales call. As soon you receive that lead, give the homeowner a call (after all, you receive a 10% discount). As you call, remember that real people are on the other end. They should feel like you’re calling to help them. A consumer should never feel like they are inconveniencing you and that all starts with your tone and sincerity.

As Noah explains below, some salespeople forget these very basic, yet important aspects of sales or estimates over the phone. See how a negative or insincere tone can ruin your chances of closing the sale.

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“Contractors Need Reviews”

Homeowner reviews are one of the best marketing assets you have at your disposal. You have heard form us via our blog, newsletter and account managers, but needless to say, we are not the ones paying your bills. Homeowners are. That is why we went out and talked to an actual homeowner who hired a CraftJack contractor for their bathroom remodeling job.

Alex, who works in commercial construction, wanted to gut both his guest and master bathroom. Being in the industry, Alex knew a thing or two about bathroom remodeling. Therefore, he designed both bathrooms and was looking for a contractor who could make his vision a reality.

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Dedicated Account Managers Set CraftJack Apart

We know how many lead generation companies are out there and as such, CraftJack is constantly looking for ways to improve and differentiate our service from the pack. Nonetheless, one of our biggest differentiators is a perk that we have offered since we started: dedicated account managers.

Unlike many other lead generation companies, CraftJack assigns each and every contractor a dedicated account manager. Your account manager is the one answering your emails and phone calls, altering your budgets, pausing your account and much, much more. But besides a friendly companion, dedicated account managers bring a few key advantages other lead generation companies simply can not match.

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Get Discounted Contractor Leads With CraftJack

Back in 2013, as a new lead gen company on the block, we decided to be the exception rather than the rule. CraftJack introduced our speed-to-call discounts for our loyal CraftJack contractors. Since then, our service professionals have saved over $1.2 Million. When a contractor receives a discount from a CraftJack lead, our pros average a 17% savings.

While I can not speak for other lead generation companies, CraftJack opens your doors to lead discounts, no matter the types of leads you are receiving.

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The Bottom Line Behind Lead Generation Site Reviews

All lead generation websites should value any and all reviews, good or bad, users post about their website. Good reviews bring on more users and a company’s response to poor reviews can also bring on new users.

Nevertheless, no matter how reliable you may think reviews for lead generation websites may be, there are always at least two sides to every story. As such, before you determine which lead generation site is best for contractors, make sure you know the bottom line behind all lead generation site reviews.

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CraftJack Updates & New Pricing

A lot has happened in the 4½ years since launching CraftJack. We’ve brought some new ideas as a fresh approach to the home services industry that have changed the way home improvement contractors benefit from lead generation. Our commitment to providing the absolute best experience with positive results, has been the number one goal continually driving us toward great new ideas.

Since launching CraftJack in 2011, we have always been focused on how to best serve our contractors’ needs. The question of, Is this best for our contractors?, has remained a mantra we repeat continuously in our office. This is in part why, throughout our entire existence, we have only ever increased our prices once. It was then, 2½ years ago, that we began doing something no other lead generation company was doing at that time; speed-to-call discounts.

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4 Ways Green Construction Is Saving the Planet

Construction is slowly becoming a greener and more sustainable industry due to advances in technology and the adoption of more eco-friendly building practices. All buildings and homes have an impact on their surrounding environment, so it’s important to keep moving in a direction that keeps damage, pollution, and waste to a minimum.

Creating awareness for environmentally-friendly processes is half the battle toward cleaning up and saving our planet. The more service professionals who support green construction, the better chance it’ll have at becoming an industry best practice. Fortunately, there are four ways green construction is already making an impact on homes and businesses around the globe.

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Video: Streaming Your Business

Customers today want more than just a good contractor. They want to see behind those closed doors. They want to see how you work before they hire you. They want to envision what it’s like to work with you before they sign on that dotted line.

Well, there are two terrific mobile phone apps that are perfect for streaming behind the scenes of your business: Meerkat and Periscope. Watch below as Noah explains exactly how you can use these simple apps.

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