Email newsletters are great because they’re filled with content topics that interest you and delivered to your inbox in seconds. They’re typically free of charge and an easy way to keep up to speed with what’s going on in your industry or trade.
As a business owner and leader, you should be expanding your industry knowledge and challenging yourself daily. There are five construction email newsletters that you should consider subscribing to, based on the content and benefits outlined below.CONTINUE READING
When you think about your marketing efforts, how do they differentiate you from the competition? Knowing what makes you unique from other contractors can help you with your sales efforts and explain to customers why you are the best for the job.
Carrying a license is something that can help you define how you’re different than the rest. As Noah explains in the video below, it shows that you’ve taken that extra step in your career to gain an education in the work you do.CONTINUE READING
For those who are lucky enough to have one, a deck is a wonderful extension of the home that ties the outdoors and indoors together. They can be transformed into outdoor oases, perfect for entertaining, socializing, or just relaxing after a long day. In the past, having a backyard deck depended on having enough space. However, thanks to new and innovative technologies in the construction of backyard decks, this is changing.
Industry trends are showing that more homeowners are asking for decks in their yard, which is great news for decking pros. To help you stay on top of your trade, we’ve compiled an overview of the current deck trends and what you should be seeing in the next year.CONTINUE READING
If you’re looking to make more of your business, marketing is an essential part of your strategy. One of the best ways to do so is through sharing your brand with others. And there are plenty of tools to utilize to market your business. Utilizing social media is a great strategy, as well as enhancing your website or printing new business cards. However, marketing is a lot like a puzzle. To make sure all the pieces fit together, you need a marketing plan.
You may wonder why this is important or worth your time, but a marketing plan is a strategic way to align your goals and give direction as to how you will achieve them. It’s your map to success. Though every marketing plan may look a little different, here a few topics to think about and include.CONTINUE READING
Marketing is not a one size fits all idea. Just because one marketing idea worked for Company A, that does not mean it will work for Company B. As such, different companies need flexibility when it comes to advertising. If banners are not working, try social media. If SEO is not working, try lead generation. The list of advertising tactics goes on and on.
Nonetheless, there are five forms of advertising that have worked time and time again for home improvement contractors. As such, these five methods are the most effective when it comes to contractor marketing.CONTINUE READING
Let’s say you receive a lead or prospect who isn’t your ideal customer, or makes it clear that they’re in the stage of collecting information. This is where you have a choice to either start building trust with this lead or take no for an answer and hang up the phone.
The truth is, you’re losing out on potential business by shutting down this type of call. It’s important to hear the customer’s needs and discuss your services. “Not interested” can take on many meanings, from not ready to purchase to just shopping around. By not approaching these prospects strategically, you’re missing out on future sales and opportunities. See how to turn undecided leads into future business for your company.CONTINUE READING
A contractor in any trade should be prepared to write an estimate for the job. But, as you all know, each estimate will look different depending on the trade. For the remodeling pro, creating a comprehensive estimate is important not only to organize the project, but to win the bid.
Potential customers who are ready to remodel their home are looking for as much detail as possible about how you will complete the project of their dreams. However, there is plenty to remember when it comes to a big remodeling job. Here are a few items to include in your remodeling estimate that will help win the bid.CONTINUE READING
Your sales strategy is just as important as the actual hands-on work you do. Why? Because the way you communicate what you can do for the customer is the way you’ll land the job. Sales are incredibly important for any business owner. Knowing your best approach will help to win new jobs and gain referrals.
However, not everyone is great at selling. But, with a few easy tips and techniques, you can gain new business in no time at all.CONTINUE READING
There are many ways to get your name out there and get more leads, especially on the Internet. A website is a valuable part of any contractor’s marketing strategy. It’s a place to keep all your contact information, reviews and other details that customers can easily reference. But it doesn’t stop there.
Local listings are a popular way for homeowners to find pros in their area. With a simple search, customers can easily find you and learn more about your business. In the video below, Noah explains how creating local listings can help you win more jobs.CONTINUE READING
When you decide to take the leap of faith and start your own business, the challenges ahead can seem scary. Whether you’re an experienced pro or just starting out, becoming a business owner has some learning curves. You now have a responsibility larger than the task at hand, but to keep your business afloat.
Being a business owner can also be a great experience to lead others and do the work you want to do, the way you want to do it. You’re in charge! We’re here to help you make sure your business is set for success with these six tips.CONTINUE READING