Category Archives: Sales & Strategy

Buying leads is a well-established form of marketing that is a necessity for many small businesses to increase sales and bring in new customers. Marketing is crucial to winning projects, but unfortunately, it doesn’t come without a cost. In order to accurately analyze your data, you should consider the second life that your leads have.

To ensure you are effectively spending your marketing budget, it’s important to periodically examine how much you spend per job earned. Looking at the cost per job is more beneficial than cost per lead because it allows you to compare the money you spend to the money that is coming in. Remember, a lead doesn’t necessarily mean a customer. And on the flip side, one lead could land you multiple jobs.

Let’s face it. Not all contractors are as diligent as they should be when following up with leads. Often, contractors lose jobs to other contractors with stronger follow-up processes, throwing away thousands of dollars of potential revenue.

Here are four ways contractors can improve their follow-up process to schedule more estimates and close more leads:

1. Call your leads faster. One of the main reasons home improvement contractors lose leads is that they are too slow to make the first call. When a homeowner is looking to start a home improvement project, they typically reach out to many contractors for answers to their questions and estimates.

Painting jobs come in many shapes and sizes. The same is true for your painting estimate; they can vary in style depending on the project.  A well-written estimate can help you win the job and help the customer clearly understand your role in the scope of their project. If you're new to starting a business, check out our Guide To Starting A Successful Painting Business.

An estimate is the first step towards clear communication with your customer about their project. Though every pro’s strategy is a little different, there’s always room to improve. See a few ideas on what you can include in a painting estimate to give your business the competitive edge it needs to succeed.

Navigating the rules and regulations of the roofing industry can be challenging. You understand the risks associated with the job and look to mitigate them, all the while, staying on top of the latest requirements. As these requirements vary state by state, and even sometimes by county, you may need to properly research to ensure your license is valid in the state you’re working in.

For roofing pros in California, having your license is a requirement to work in the state. While the process is straightforward, you’ll want to be sure you have all that is required before working.

Do you need more customers? Are you looking to grow your business? Do you ever wonder why you aren’t winning more jobs? These are all important questions that need to be addressed if you’re going to run a successful business.

Working as a contractor and running your own business are no easy tasks. It takes hard work, long hours and extreme dedication. If there’s one area of your business you should be paying attention to, it’s your qualifications and licensing requirements. See the value of being a licensed, bonded and insured contractor and why all practicing service professionals should take this matter seriously if you want to grow your business.

Plumbing pros have a unique job that takes plenty of expertise to ensure a job well done. Not only do plumbers have to be skilled at what they do, but they also have to stay on top of local codes and regulations to make sure their business is compliant.

If you’re a plumber in the State of Texas, you must be licensed to do business. To get your license, you must complete a journeyman program where you’ll learn all about the industry. If you’re considering getting your plumbing license in Texas, here’s what you need to know.

Though every job is different, contractors should be willing and ready to provide estimates to their customers. Knowing what to present and how to present them can be tricky, especially when you’re trying to land the job.

Providing an estimate can be the hardest part of the business. Your estimate needs to be high enough to make a profit, but low enough to win the job. These tips below will help you create a good estimate and win the job.

To gather information on the project, you’ll need to have a conversation with the customer. Some clients are already aware of what they need and can provide you with information over the phone. However, it’s always a good idea to see the job in person, as customers can leave out important details. In all situations, this is your first impression with the client, so you’ll want to provide them with great customer service.

Pros in any trade should be aware of the rules and regulations in their state to effectively do the job. For roofing contractors, navigating what the state requirements are can be tricky. Sometimes, the job can be challenging and you must be educated about safety requirements. For that reason, it’s important to know what your state requires.

For roofing contractors in Florida, you must have a license to perform work on anyone’s home or business. Here’s what you need to know about your Florida roofing business license.

It’s a new year, so it’s time to shake up your marketing strategy. There are some new trends on the horizon to go along with the old but effective way of doing things.

Marketing trends seem to change quickly. This change and growth may instantly make you feel anxious and stressed, but that needn’t be the case for you and your 2022 marketing plan. Instead, consider it a challenge and an opportunity to take some baby steps towards using new tools and strategies to potentially grow your business little by little.

No matter what type of business you run, it’s important to set goals. Your goals keep you focused on what you want to achieve and make it easier for employees to understand why their work is important. If you’re ready to start setting goals, keep reading to learn more about SMART goals and why you should use them.

CraftJack can help you reach your goals. Sign up today.

The SMART goals acronym stands for specific, measurable, attainable, relevant, and time-based. Using the SMART framework is important to stay organized and give your team a sense of direction. Imagine what would happen if you set a generic goal like “get more customers.” The statement says nothing about how many new customers you want to get, how long you plan to focus on the goal, or whether your company is even capable of reaching the goal. Generic goals also leave employees wondering about how their work roles fit into your plans for the organization.