Gracias al correo electrónico hoy en día podemos conducir nuestro negocio de forma virtual a través del mundo entero en cuestión de minutos a una escala casi inimaginable. Esto ha permitido que se establezcan relaciones duraderas y redituables entre las pequeñas empresas contratistas y los clientes.

El correo electrónico ha sido clasificado como el factor más importante del éxito de las campañas de marketing. El 80% de los profesionales considera que el correo electrónico es un aspecto vital de su programa de retención de clientes, y, cuando se le utiliza de forma correcta, el correo electrónico tiene el potencial de proporcionar la mayor rentabilidad de cualquier canal de mercadeo.

It’s a new year, so it’s time to shake up your marketing strategy. There are some new trends on the horizon to go along with the old but effective way of doing things.

Marketing trends seem to change quickly. This change and growth may instantly make you feel anxious and stressed, but that needn’t be the case for you and your 2022 marketing plan. Instead, consider it a challenge and an opportunity to take some baby steps towards using new tools and strategies to potentially grow your business little by little.

How to price services is one of the most talked-about topics in the home service industry. Learn how to set just the right prices to satisfy customers and make your business profitable.

Many home service professionals struggle with how to price services appropriately. You don't want to set them too low and shortchange yourself, but you don't want to set them so high that people can't afford to hire you. Many factors go into determining just the right price for cleaning, painting, staining, roofing, and more. Keep reading to learn more about them and find out how to maximize your return on investment.

Managing social media for multiple locations requires finesse. Click to learn how to kick your small business social media campaign into overdrive.

Social media has evened the playing field for small businesses that just don’t have the resources to compete with giant corporations. Instead of spending the bulk of your marketing budget on television or magazine advertising, you can set up free social media accounts and use them to connect with potential customers. If you have multiple locations, however, using social media as a marketing tool becomes a little more complex. This guide explains how to maximize your small business social media efforts based on your location.

Para sobresalir en cualquier negocio, se debe apuntar al crecimiento tanto físico como financiero de la empresa. Esto es especialmente cierto cuando se trata de la industria de la jardinería. Ya sea que lleve algún tiempo en el negocio o apenas comienza a dar sus primeros pasos en la industria de la jardinería, el seguir estos consejos útiles le ayudarán a crecer y prosperar.

En CraftJack entendemos su deseo de hacer crecer su empresa de jardinería. Es por eso que ponemos todos nuestros recursos a su disposición para que pueda atraer nuevos clientes y comenzar a invertir en el crecimiento de su compañía. De clic aquí para ponerse en contacto con nosotros para ver como le podemos ayudar mejor.

Un plano es un dibujo bidimensional que proporciona una representación virtual detallada sobre cómo debe verse y hacerse una construcción. Estos generalmente incluyen las medidas de los diferentes elementos constructivos, los materiales, y el sitio exacto de todos los componentes necesarios para lograr el resultado deseado. Para los contratistas de todos los rubros, el poder leer e interpretar es algo esencial para el desarrollo de su trabajo. Continúe leyendo para averiguar como. 

A handyman typically has a diverse skill set and can offer clients a wide range of services, but there are legal limitations to the jobs a jack-of-all-trades may accept. Learn what jobs a handyman can legally do in most states.

Often, homeowners and small businesses like to hire a jack-of-all trades for small jobs, preferring to employ someone who can perform a variety of maintenance and upkeep tasks rather than hiring a different specialty contractor for each job. If you have a diverse skill set and can offer clients a wide range of services, starting your own handyman business can be a great way to earn a living. However, because certain types of projects require additional training, licensing, or certifications, there are limits to what services you can offer as a handyman. This article looks at the types of job a handyman can and can’t legally do so a prospective handyman can better understand the responsibilities that may come with the job.

Floor plan measurements are vital to any construction project, and even small mistakes can lead to delays for every subcontractor. Learn how to read construction plans to ensure your floor plan measurements are accurate, avoiding costly errors.

Construction projects require cooperation between professionals in a variety of trades to complete. Whether working on new construction or remodeling an existing structure, knowing how to read construction plans is vital to producing quality results.

As a contractor, you’ll likely come across blueprints regularly, regardless if you specialize in new construction or remodeling. For some types of contractors, they are an integral part of the job. For others, such as painting contractors, blueprints are useful tools that can help you estimate projects. Though it is a skill that is much too complex to be fully covered in one article, we’re here to walk you through the basics of how to read blueprints.

Our focus here will be blueprint reading for painting contractors. However, the information presented is useful for contractors of any type.

How does your home service business get its leads? Read about the most cost-efficient way to increase your lead flow.

Every home service contractor needs leads to survive. No matter how highly skilled or well equipped a contractor is, developing a stable flow of leads is one of the most important parts of growing the business.

Not all leads are equal, though, and the efficiency of your lead management flow has an effect on your business's bottom line. Whether it's roofing leads, remodeling contractor leads, or leads for a different home service business, here are some of the best ways to boost the flow of customers to your company.