Category Archives: Lead Generation
Let’s say you receive a lead or prospect who isn’t your ideal customer, or makes it clear that they’re in the stage of collecting information. This is where you have a choice to either start building trust with this lead or take no for an answer and hang up the phone.
The truth is, you’re losing out on potential business by shutting down this type of call. It’s important to hear the customer’s needs and discuss your services. “Not interested” can take on many meanings, from not ready to purchase to just shopping around. By not approaching these prospects strategically, you’re missing out on future sales and opportunities. See how to turn undecided leads into future business for your company. CONTINUE READING
Lead generation is tricky because it’s information and doesn’t come with any guarantees. That’s why when leads come in, you need to be prepared to not only answer the call, but to do so gracefully.
A sales script isn’t a tool that’s set in stone. It’s a guideline for making sure you cover your main points and get through the conversation with a confident and relaxed tone. See four reasons why you need a lead generation sales script and the benefits of being prepared with one. CONTINUE READING
As a contractor, you’re always looking for new business. Whether it’s through a referral or a lead generation service, like CraftJack, you hope to connect with homeowners who have a project you can help them with. CONTINUE READING
The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.
The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them. CONTINUE READING
Lead generation companies have gotten it wrong for years. While the industry has been around for decades, many lead generation services have not done all they could for their pros. After all, why should you pay the same amount for a shared lead versus an exclusive lead? It just doesn’t make sense.
Back in 2013, as a new lead gen company on the block, we decided to be the exception rather than the rule. CraftJack introduced our speed-to-call discounts for our loyal CraftJack contractors. Since then, our service professionals have saved over $1.2 Million. When a contractor receives a discount from a CraftJack lead, our pros average a 17% savings. CONTINUE READING
All lead generation services should value any and all reviews, both good or bad, that users post about their company. Good reviews bring on more clients and a company’s response to poor reviews can turn an unhappy user into one that ends up referring the service to other pros.
Nevertheless, no matter how reliable you may think reviews for lead generation websites may be, there are always at least two sides to every story. Before you determine which lead generation site is best for contractors, make sure you know the bottom line behind all lead generation site reviews. In this article, we will touch on some of the things you should keep in mind when reading reviews about lead generation services. CONTINUE READING
As a painting contractor, writing proposals and performing contract administration are just two of the many job functions you will find yourself involved in. How well you manage these tasks will be critical to your company’s success. This includes creating a professional proposal, drawing up and submitting the contract and negotiating with the owner or general contractor. CONTINUE READING
At CraftJack, we are always finding ways to provide the best experience possible for all our loyal contractors. Over the past few years, we have made numerous updates to the CraftJack Lead Manager and would like to highlight some of the biggest changes and advantages to our lead generation services.
As always, if you have any questions or concerns about your account or are interested in signing up, please give us a call at 866-332-7134. CONTINUE READING
Even if you are the best salesperson in the world, you will not close 100% of your leads on the first call. That is an admirable goal to strive for, but in our decade plus of existence, we’ve never heard of it coming to fruition.
Therefore, a strategic and thoughtful follow up process is a must when it comes to lead generation. Sadly, following up can get in the way of your busy schedule, along with completing projects on time, calling new leads and managing your employees. But don’t fret! We have come up with the winning formula for following up. CONTINUE READING
Speed and persistence are key to lead generation, but if you are not prepared for what lies ahead, quickness and tenacity won’t matter. That is because many contractors call potential clients unprepared and end up losing out on that valuable revenue.
Nonetheless, the good news is that you can easily prepare yourself for every referral call you make by answering the following nine questions. For an extra boost of confidence the next time you pick up the phone, prepare by reading through the following questions. CONTINUE READING