Category Archives: Marketing & Social Media

2018 Social Media Trends You Should Know

2018 Social Media Trends

Social media marketing trends change quickly. As a business owner, it’s important to stay on top of the best marketing practices for your business. As challenging as it can be, using social media can truly help you boost your business.

From using live video to Instagram stories, there are many new features that have rolled out and some that we’re even waiting to see in 2018. To help you discover what’s best to try for your business, here are the social media trends you should know. CONTINUE READING

The CraftJack Way: Reviews For Free

The CraftJack Way Reviews For Free

When it comes to marketing, customer reviews are one of the most effective tools a pro has. A great review from a former customer can help you win more jobs and speak to the great work that you do.

That’s why CraftJack provides all our contractors a way to get reviews from their customers, for free. We make it easy for pros to reach out to customers and start building reviews for others to see. Reviews are important, here’s how we can help you. CONTINUE READING

Best Practices For Social Media 2017

Social Media Best Practices 2017

Social media has taken the world by storm, changing the way business owners work and market their company. It has allowed for immediate access to more people throughout the world, with only a few clicks. However, it is also ever-changing.

If you’re using social media for your business, you must stay up-to-date on the latest trends and best practices in social media. Therefore, here’s your guide for what’s trending in 2017. CONTINUE READING

Unique Business Card Ideas That Will Help You Stand Out

How To Make Your Business Card Stand Out

As a contractor, how do you make a great first impression? While showing up on time and providing great customer service is important, a business card will help ensure that you’re memorable.

But handing a potential customer a boring business card will not help you win the job. While they are used for the homeowner to keep your contact information quickly on hand, you don’t want it to blend in with the rest. By staying in line with your company branding, you can create a business card that stands out. Here are a few tips that will impress. CONTINUE READING

Tips To Create An Effective Call-To-Action

Creating An Effective CTA

If you’re investing in marketing, you want to see results. Between your social media marketing to more traditional forms such as fliers and business cards, you want the person reading to become a lead which can eventually turn into revenue.

A call-to-action is very important to have in any of your marketing materials. It’s important to develop ones that work for you and your business. See a few helpful tips for creating a great call to action and generate more leads. CONTINUE READING

How To Market Your Business On A Budget

How To Market Your Small Business On A Budget

With any small business, marketing is important. However, most business owners choose to invest less in marketing in favor of other areas. While you should always allot a portion of your budget to marketing, there are tactics you can utilize to lower the costs.

Digital marketing is where many small business owners turn when it comes to marketing on a budget. But, there are plenty of other ways you can invest your time and money to help your business grow. See what you can leverage to market your business on a budget. CONTINUE READING

Video: How To Make Your Business Stand Out

Video_MakeYourBusinessStandOut

When customers are looking for a contractor, it’s likely they’ll be looking for more than one. While you may provide outstanding customer service and quality work, you must consider what will really differentiate you from other contractors.

When you’re bidding for a job, how does your company stand out among the rest? Creativity is key. In the video below, Noah shares his experience with a business that stood out to him and how you can utilize these tactics for your business. CONTINUE READING

Creating Leave-Behind Materials To Increase Leads

Creating Leave-Behind Materials To Increase Leads

Big or small, whatever marketing efforts you put in to your business should show some ROI. While social media and email marketing are hot right now, that doesn’t mean there aren’t other marketing techniques you shouldn’t be utilizing.

When it comes to getting the word out about your business, leave-behind materials can be a frequent reminder for a potential customer about your company. If you get creative, they can be excellent tools in lead generation, resulting in more business for you. Here are a few ideas to get you thinking about the best leave-behind materials for your business. CONTINUE READING

7 Best Practices For Your Website

Best Practices For Your Website

For contractors today, having a website is a must. It’s beneficial to help boost your lead generation and a great place for customers to leave reviews, among other benefits. But if you’re not following current website best practices, you may not be optimizing it for the best use.

Though every website is different, some of the best have similar practices that work for success. You can utilize some of these techniques into your own website. See a few best practices you can incorporate into your website today to make a difference in your business. CONTINUE READING

Video: Remarketing To Past Leads

Remarketing

If you’re trying to generate more leads, one tactic you can take is remarketing to previous leads or customers. This can be done in a variety of creative ways such as email promotions or simply reaching back out to see if they need your services again.  CONTINUE READING