Category Archives: Marketing & Social Media
As a small business owner, you’re fully aware of the importance of spinning plates. You don’t have HR, marketing, sales, graphic design, finance, or IT departments — you’re all of these departments rolled into one. When it comes to marketing, new strategies and techniques emerge each year. Along with such rapid innovation comes an ever-growing list of jargon, and the better you understand it, the better equipped you are for high profits and long-term success.
Read on to discover our comprehensive guide to digital marketing words. They’ll enhance your marketing efforts so they reach the widest possible audience.
Las campañas de marketing, también conocidas como campañas de mercadeo, promueven ciertos productos o servicios a través de diferentes medios, tales como televisión, radio, prensa impresa y plataformas virtuales en línea. Las campañas no dependen únicamente de la publicidad y pueden incluir demostraciones, video conferencias, y otras técnicas de interacción. Las empresas que operan en mercados y franquicias altamente competitivas pueden iniciar campañas de marketing de manera más frecuente al tiempo que dedican recursos significativos a generar el conocimiento de la marca, y por ende, ventas.
Other than being a master of your trade, three of the most important aspects of a successful landscaping business are: having quality lead generation, bidding jobs correctly, and landing the job. Many contractors are top-notch tradesmen but may not know how to generate more landscaping leads.
Another scenario is they have the landscaping leads, but they may not bid accurately and end up losing money, or they bid too high and don’t get the referrals and repeat customers they would with a more accurate estimate. Here are some tricks of the landscaping trade.
In the midst of summer, it’s important to remember that your marketing matters for lead generation. Let’s look at cleaning up your online presence and sprucing up what you are doing online to make your business thrive and grow. It’s really a good idea for every business to spend time bi-annually or quarterly tidying up their online presence and monitoring their online reputation on a daily/weekly basis.
With all the jobs you have lined up that may seem like a daunting task, but it is an essential cog. Try these simple tips for spring cleaning your business’s “online house” and make your business shine!
Marketing your small home service business is important when trying to get leads and traffic. Because most people turn to Google and other websites to find home service providers, it’s important that your marketing strategies are outstanding, especially online ones. Marketing your small business also doesn’t have to cost you a lot of money, in fact, marketing online is extremely affordable.
With the start of the new year, now’s the time to start thinking of new strategies to help your business grow. If you don’t have one already, a marketing strategy is one of the best things you can do to find new customers and keep old ones coming back.
Looking to grow your business in 2020? Sign up with CraftJack today and start receiving leads from homeowners in your area.
You have likely heard the acronym SEO, and maybe you have even read about search engine optimization, but still, its meaning and relevance elude you. Don’t feel bad; by definition, it seems rather simple but understanding the intricacies and implementation are much more complex and ever-changing which is likely what you have found out.
In today’s dominant online landscape, SEO for contractors is as important as a contractor’s ability to do their trade well; so, fortunately, there are a lot of resources and SEO tips at CraftJack to help you wade in the SEO waters.
Looking for more leads in your area? Sign up for CraftJack today to start receiving more leads in your area.
As a contractor, one of the more frustrating parts of your job is likely trying to find leads. Job opportunities are out there, but they don’t always find you. Sometimes you have to take an active role in reaching out and cultivating potential clients and customers.
It can be overwhelming to even decide where to start, but have no fear! CraftJack is here to share the best tips and tricks for home improvement lead generation.
Delivering referral-worthy services to your clients is the easy part — you know what you’re doing. It’s helping people find you online can throw a wrench in things. Local field service technicians and contractors need to compete for their share of the market.
If you sleep on your online presence, you’re basically throwing in the towel, because being optimized for search engines won’t happen on its own. Here are six ways contractors and other home services professionals can ensure they come up in search results. CONTINUE READING
So, maybe you’ve been considering starting a blog for your website. While it is additional work, it can help to boost your business and make it easier to market yourself. If you’re a pro who’s been blogging for some time, maybe you’re looking for more inspiration.
You’ve come to the right place. Sometimes, all it takes is a little inspiration to get writing. Here are a few blogging tips you can use as a contractor. CONTINUE READING