Category Archives: Marketing & Social Media
As a contractor, one of the more frustrating parts of your job is likely trying to find leads. Job opportunities are out there, but they don’t always find you. Sometimes you have to take an active role in reaching out and cultivating potential clients and customers.
It can be overwhelming to even decide where to start, but have no fear! CraftJack is here to share the best tips and tricks for home improvement lead generation.
Delivering referral-worthy services to your clients is the easy part — you know what you’re doing. It’s helping people find you online can throw a wrench in things. Local field service technicians and contractors need to compete for their share of the market.
If you sleep on your online presence, you’re basically throwing in the towel, because being optimized for search engines won’t happen on its own. Here are six ways contractors and other home services professionals can ensure they come up in search results. CONTINUE READING
So, maybe you’ve been considering starting a blog for your website. While it is additional work, it can help to boost your business and make it easier to market yourself. If you’re a pro who’s been blogging for some time, maybe you’re looking for more inspiration.
You’ve come to the right place. Sometimes, all it takes is a little inspiration to get writing. Here are a few blogging tips you can use as a contractor. CONTINUE READING
When you’re thinking of social media, one of the many sites that might come to mind is Twitter. It’s been around since 2006 and is known for its short and succinct messages sent to a worldwide audience. It functions a little differently than other social media sites you may have used before, but that shouldn’t stop you from giving it a try and seeing how it can help your business!
If you’ve been considering using Twitter to generate leads for your business, now is the time. Here are a few frequently asked questions you should know and how you can get started with a successful twitter account. CONTINUE READING
It’s likely that you’ve heard and maybe even used one of the many popular social media platforms available. Photo-driven posts are on the rise, making Instagram a great tool use. Small business owners can benefit from using Instagram to help you create more brand awareness and connect with more customers.
However, many stay away from Instagram as it can be confusing for those who have never used it and hear of how often it changes. I’m here to clear up any worries you may have. Here are a few frequently asked questions about Instagram, specifically for contractors. CONTINUE READING
Email is a great way to connect with prospective and current customers. Have you tried using email yet as a marketing tactic? While it does take some work to set up, you’ll be happy with the results as it’s a great way for contractors to generate more leads.
You can reach many people through email that you may not be able to speak with on a regular basis about your business. If you’re wondering how you can generate more leads though email, here are a few tips you can use. CONTINUE READING
If you’re a small business owner and ignoring the potential Facebook has to help your business grow, you’re making a big mistake. As one of the largest social networks, you have many opportunities to connect with customers who need your services.
Whether you’re a seasoned pro when it comes to Facebook or you’re just now launching your business page, you may have a few questions to help you make the most of your marketing efforts. Here are some frequently asked questions and answers about Facebook marketing for contractors. CONTINUE READING
Email is a great marketing tool to keep in touch with both current and prospective customers. It provides an opportunity for your business to stay top-of-mind when a homeowner needs a pro. Email can even help to provide promotions and deals easily to your list.
Like any digital marketing tool, trends change quickly. Even as a contractor, it’s a good idea to stay up-to-date on the latest marketing trends. Here’s what you need to know about email marketing to make 2018 your best year yet. CONTINUE READING
If you’re looking for new ways to win more jobs, consider brushing up on your photography skills. This may seem like a daunting task for some, but quality photos can really help increase your chance of getting more business.
You don’t need high-priced specialty equipment to get the perfect shot. If you have an up-to-date smartphone, you can easily get a few accessories and make a few changes to get beautiful images to use on your website or CraftJack portfolio. If you’re ready to get the most out of your job site pictures, here are a few photography tips to improve your portfolio. CONTINUE READING
Social media marketing trends change quickly. As a business owner, it’s important to stay on top of the best marketing practices for your business. As challenging as it can be, using social media can truly help you boost your business.
From using live video to Instagram stories, there are many new features that have rolled out and some that we’re even waiting to see in 2018. To help you discover what’s best to try for your business, here are the social media trends you should know. CONTINUE READING