Author Archives: Jaclyn Crawford

A Year In Review: 2018 Industry Trends

Trends move fast and your business changes even faster. It’s important to take some time to catch up on what’s happening in your trade to know how you can prepare yourself for the new year.

While some news topics, like the skilled labor shortage and disaster recovery, continue to make headlines, others like accessibility remodeling have emerged. Take a look at some of the top industry trends from 2018 and look ahead to what you can expect in the new year. CONTINUE READING

Business Tips For Cleaning Pros

The cleaning industry has many unique qualities about it, however, there are plenty of business advice available for those looking to grow. It takes more than just the skills you have in your trade, but marketing, sales and even accounting.

If you own a maid service, you know that the job goes just beyond what you provide to your clients. Running a cleaning business is no easy task. Here are our tip business tasks for cleaning pros. CONTINUE READING

What Makes CraftJack’s Window & Door Leads Unique?

Window and door contractors have a specialty that’s needed by many homeowners who are updating or remodeling their home. But, are you finding all the leads you could be in your area?

Here at CraftJack, we want to help your window and door business become successful. Today, I’ll share why our window and door contractor leads are unique and how you can receive the benefits. CONTINUE READING

Small Business Blogs You Should Be Reading

Starting a business is no easy thing to do. There’s a lot that goes into the recipe for success. You must not only have knowledge about your trade but you must also know how to be an accountant, marketer and salesperson. Thankfully, there are many resources that exist that can help you learn in every area of business.

Blogs are one of the best and most easily-accessible resources available. Often written by thought leaders and industry experts, they can help you stay informed of the latest news, innovations and updates within various aspects of business. Here are a few small business blogs you should be reading. CONTINUE READING

What Is A Lead Generation Company?

While you may have worked with CraftJack before, do you know what a lead generation company really is? If you’ve never worked with a lead generation company before, you might be confused on how it works or how it can help you grow your business.

I’m here to clear up any confusion. On top of providing you with leads in your area, most provide resources that can help you become more successful. CraftJack in particular, has unique features that makes sure you’re making your contractor business the best it could be. Here’s all you’ve ever wanted to know about a lead generation company. CONTINUE READING

Industry News: November 2018

After a long, busy year, you might find that things are winding down. It’s the perfect time to refresh yourself on what’s been happening in the industry.

Around this time of year, we start seeing what the predictions are for the new year and what trends will continue. From popular porches to paint colors, here’s the industry news you need to know this November. CONTINUE READING

What To Include In Your HVAC Estimate

HVAC pros need to be prepared any season of the year. Repairs are needed in weather both hot and cold to keep homes comfortable. A repair or replacement can be an urgent need, so an HVAC pro should be ready.

Customers want to see an estimate before choosing to use your service. Not only will it help them better understand the costs associated, but it can also help you in better communicating the work that will be done. Here’s what must be included in your HVAC estimate.

Are you looking for more HVAC jobs in your area? Sign up with CraftJack today and start receiving HVAC leads from homeowners near you.

Why Are Estimates Important?

If you want to win a job, providing a free and quality estimate is important. Homeowners may be speaking to more than one HVAC pro, so you’ll need to make sure your estimate stands out from the rest. A properly prepared estimate can help you win more jobs. This means you’ve put in writing the specs of the project, as well as how much the costs will be, with any contact information attached. Once you’re done, read it over to see if there are any grammar mistakes and that all the information is correct.

See The Job In Person

It’s hard to provide an accurate HVAC quote without seeing the work that needs to be done. That’s why it’s important to go see the work in-person when asked for a quote. Be sure to show up on time and in your company attire. The way you present yourself is a level of professionalism that will be appreciated by the customer.

Provide A Summary Of Work

Often, homeowners give an HVAC pro a call to help with a problem or urgent repair. It’s up to you to provide them with accurate information about what the issue is and how it will be resolved. This is best done by providing the customer with a summary of what work will be done on their HVAC.

Even for a new installation, educating your customer is a great step to take in creating a great relationship with them for all their HVAC needs. The customer may have in mind a specific system or part that actually, might not be the best for the job. Let them know your recommendations in the summary.  In fact, this helps encourage customer trust that you’re the best pro for the job.

Show The Costs Of Project

An important part of an estimate is the actual costs of the project. It’s a good idea to show exactly what the customer will be spending their money on. Here are some things you’ll want to keep in mind:

New Parts & Materials

Make line items of the parts and materials that are needed. Try to be as accurate as possible, but leave room if something does come up. Be transparent with the items needed and costs here. Customers want to be informed of what they are paying for with your service.

Labor

Labor can be a cost that varies per project, based on hourly rates. You should account for any employees or subcontractors that will be working on the project as well. Many HVAC pros need to be licensed and certified, so payment should be determined based on experience.

Maintenance Warranties

For homes that are getting a new HVAC system, there are often warranties that come along with it. Often, the warranty is only valid if the system is getting professionally maintained once a year. You may want to let your customer know this in the estimate. It’s likely next time they need their HVAC serviced to ensure their warranty, they’ll give you a call.

Include Your Contact Information

If you spend time writing up an excellent estimate, you should be sure to include your contact information front and center. Once customers have looked over your estimate, they’ll know how to reach you to talk through the details or hire you for their HVAC job. Attaching a business card is always a good idea, so they have it handy when needed.

Share Why You’re Different

A well-written estimate is a great way to show the customer why your business stands out from the rest. It shows attention to detail and customer service. However, if you have any licenses, certifications, trade organization memberships or insurance, this is the place to display it. Being able to differentiate your business in this way can really help separate you from other estimates the customer may be receiving.

Conclusion

Estimates are an important part of winning your HVAC job. They help educate the customer on the work you’ll be doing and strengthen your relationship with them. A well-written estimate could be what helps you get more work in your area.

Looking for more leads in your area? CraftJack can help. Read more on The CraftJack Way: Focused Exclusively On Your Trades.

Blogging Tips For Contractors

So, maybe you’ve been considering starting a blog for your website. While it is additional work, it can help to boost your business and make it easier to market yourself. If you’re a pro who’s been blogging for some time, maybe you’re looking for more inspiration.

You’ve come to the right place. Sometimes, all it takes is a little inspiration to get writing. Here are a few blogging tips you can use as a contractor. CONTINUE READING

Masonry Industry Trends

The masonry industry can have a wide variety of tasks to specialize in. There is quite the demand for pros in the country right now, with homeowners paying attention to brick and concrete repairs.

If you’ve been wondering what’s popular in the masonry industry, I have the answer for you. Here’s what’s happening in the masonry industry across the nation. CONTINUE READING

How To Stay Healthy On The Job

When you’re on the job, you’re likely focused on the task at hand. The last thing on your mind is likely your physical health. But, being mindful to your health could actually help you improve your work.

Knowing your limits as a contractor can be tough to figure out. But, your health is just as important as your work, if not more. Here are a few tips to help you stay healthy on the job. CONTINUE READING