Author Archives: Jaclyn Crawford

Online Reputation Management For Contractors

It’s almost impossible to get through life as a contractor without someone being dissatisfied with some aspect of service at one point or another. Even the best and most successful professionals get negative reviews every once in a while. But when you’re in this industry, your reputation depends on reviews.

The internet is your friend and can make generating new business a whole lot easier, but if you’re not careful, it can quickly turn into a foe. This is why it’s so important for contractors to understand why online reputation management matters and how to successfully engage with others online.

CraftJack not only offers leads in your area but reviews for free. Sign up with CraftJack today and start connecting with homeowners near you.

A Space for Reviews

With the internet, poor reviews and word of negative experiences travel faster than ever before. After all, most people are getting their recommendations via social media and review websites nowadays. Studies show that 86% of consumers read reviews for local businesses and 91% of 18 to 34-year-olds trust online reviews just as much as personal recommendations.

You might think that no reviews is better than a negative one, but not giving your clients a chance to leave a review isn’t a good idea. Online recommendations are a form of social proof, which is one of the most powerful general contractor marketing methods out there. When potential customers read reviews, even if not all are five stars, they gain trust in your business. Your business will be seen as more authentic and legitimate than a contractor who has no proof that they’ve ever had a customer.

First and foremost, you need to ensure you have a place (or places) for people to leave and read your reviews.

  • Social media: Platforms like Facebook allow customers to leave reviews of your services on your business page. This also makes it easy for people to see reviews when checking out your profile.

Social media is also a helpful tool because it allows you to search what people are saying about your business, even if it isn’t in the reviews. If someone complains about your service in a post or tweet, you can reach out directly to rectify the situation. Social media monitoring can bring in business in unexpected ways.

  • Company website: If you have a website, it’s a good place to have people write reviews.

If someone is researching your company, reading the reviews on your website might tip them in the right direction.

  • Review sites: There are several websites acting as business directories and review forums that are widely trusted, such as Yelp and Google Maps. While you won’t run these websites or forums directly, you should take advantage of the option to claim the business so that you can respond to any contractor reviews in an official capacity.

Earning Positive Reviews

The key to getting good reviews is to ask for them. Requesting customers drop a line or two on your website or Facebook page is a small way for them to thank you, but most people won’t do it unprompted. However, research shows that 7 out of 10 customers will leave a review if asked, so don’t let that opportunity pass you. The best ways to ask for a review are:

  • After you complete the job in person
  • On leave-behind materials like flyers or business cards
  • In contractor marketing via email
  • Through online reputation management services like the CraftJack Lead Manager “request a review” function

Handling Negative Reviews

You might get a negative review every once in a while. While it can be disappointing to see, this is actually an opportunity to become well respected and earn a repeat customer. Here’s how:

  • Address criticism publicly. If you immediately try to contact the customer privately, it may give the general public the impression that you’ve ignored the problem. You don’t have to let the entire interaction carry out publicly, but at least offer a visible response along the lines of “I am sorry you had this experience and wish to make it right. I’ll get back with you as soon as possible to find a solution.”
  • Remain polite and respond to reviews promptly. Don’t put off getting back to the customer and listen to what they have to say about the problem.
  • Offer to make it right. Some things are truly out of your control. But if the problem was an honest mistake on your part that you’re able to fix, try to make it right. Do what is within reason to offer solutions that address the issue.
  • Ask for a review update. If the customer is satisfied with the issue’s resolution, don’t be afraid to ask them to update the review. Don’t be pushy (you might be on thin ice) but let them know that customer satisfaction and reviews matter to you.

Keep in mind that when you receive a negative review, your overall rating decreases. This is a great time to seek out positive reviews from past customers who never reviewed.

To get those great reviews, you need to have customers. CraftJack is here to connect you to quality job leads in your area. Sign up today, and you’ll be seeing those 5-stars in no time!

Video: How Does The Budget & Billing Cycle Work

Here at CraftJack, we’re proud to offer no monthly subscription or signup fees. But, we encounter a lot of questions around our budget and billing cycle.

CraftJack’s account manager Amy is ready to help with answers to your questions about billing. See the video below for more. CONTINUE READING

Your Marketing Strategy: Intro

From getting the job done right to generating more construction leads, successful contractors must know how to manage their business effectively. Marketing is a key element in getting your name out there and finding more work; however, it can often seem overwhelming if you’re just starting out. CONTINUE READING

How Contractors Find Jobs to Bid & Win

Home improvement lead generation is only half the battle when you own a construction business. You can have all the contacts in the world, but if you’re unable to turn those into paying customers, they don’t do your business much good. Earning customers isn’t always easy, which is why CraftJack is here to give the best tips and tricks to bid and win construction and home remodeling jobs!

Are you ready to find more job opportunities in your area? Sign up with CraftJack today and start receiving leads from homeowners near you.


Video: How To Contact A Lead

Once you find a homeowner who needs your service, the most important step you can take is reaching out and contacting them. If you’re a CraftJack pro, you’ll get a text, call or app notification with the contact information. So once you have this, what’s next? CONTINUE READING

Video: What Is CraftJack?

If you’ve been a CraftJack pro for a while, or if you’re new, you may be wondering how CraftJack can help your business and what are all the benefits we offer.

In this new video series, our dedicated account managers are here to help. In the video below, you can learn more about lead generation and what makes us different. CONTINUE READING

How To Get Free Construction Leads

For contractors, it can be tough to find construction leads, regardless of how long you have been in the industry. With the ever-changing economy, it’s hard to choose an exact method when it comes to generating construction leads.

Outside of lead generation services, you should be looking for the best way to get construction leads. Now this means a little extra work sometimes, but there is a payoff in the money you can save. Here are a few ways you can get free construction job leads. CONTINUE READING

What Is Contractor Lead Generation?

“Lead generation” is a term that can be used in any industry. According to the Oxford Dictionary, lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” Though it’s a term used across many industries, each profession treats it differently.

For contractors, lead generation is the process of finding more job opportunities in your area through referrals, digital ads or a service like CraftJack. In this new series, we’ll share our top tips and tricks to help you understand more about lead generation and how it’s critical to your business. CONTINUE READING

Top Exterior House Color Schemes

Home Exterior Elements

If you’re considering selling your home or are ready to improve your curb appeal, there’s plenty you can do to make your home beautiful. A major change could be changing the color of your home.

However, it’s not a decision you’ll want to make lightly. An exterior paint job is an investment that can change the entire look of your home for good. Choosing the right colors can sometimes be the most difficult part of any paint project. To help, here are a few suggestions on the best exterior house colors. CONTINUE READING

Contractor Spotlight: Watson Construction & Sales

Everyone has a different story of success, and here at CraftJack we’re happy to be a part of it. On today’s contractor spotlight, we’re highlighting Watson Construction & Sales, who has been taking advantage of all the great benefits our lead generation company can provide. CONTINUE READING