Author Archives: Jaclyn Crawford

Video: What Is CraftJack?

If you’ve been a CraftJack pro for a while, or if you’re new, you may be wondering how CraftJack can help your business and what are all the benefits we offer.

In this new video series, our dedicated account managers are here to help. In the video below, you can learn more about lead generation and what makes us different. CONTINUE READING

How To Get Free Construction Leads

For contractors, it can be tough to find construction leads, regardless of how long you have been in the industry. With the ever-changing economy, it’s hard to choose an exact method when it comes to generating construction leads.

Outside of lead generation services, you should be looking for the best way to get construction leads. Now this means a little extra work sometimes, but there is a payoff in the money you can save. Here are a few ways you can get free construction job leads. CONTINUE READING

What Is Contractor Lead Generation?

“Lead generation” is a term that can be used in any industry. According to the Oxford Dictionary, lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” Though it’s a term used across many industries, each profession treats it differently.

For contractors, lead generation is the process of finding more job opportunities in your area through referrals, digital ads or a service like CraftJack. In this new series, we’ll share our top tips and tricks to help you understand more about lead generation and how it’s critical to your business. CONTINUE READING

Top Exterior House Color Schemes

Home Exterior Elements

If you’re considering selling your home or are ready to improve your curb appeal, there’s plenty you can do to make your home beautiful. A major change could be changing the color of your home.

However, it’s not a decision you’ll want to make lightly. An exterior paint job is an investment that can change the entire look of your home for good. Choosing the right colors can sometimes be the most difficult part of any paint project. To help, here are a few suggestions on the best exterior house colors. CONTINUE READING

Contractor Spotlight: Watson Construction & Sales

Everyone has a different story of success, and here at CraftJack we’re happy to be a part of it. On today’s contractor spotlight, we’re highlighting Watson Construction & Sales, who has been taking advantage of all the great benefits our lead generation company can provide. CONTINUE READING

Leads Deconstructed: Lead Generation Myths Vs. Facts

If you’ve been in the industry for a few years, you may have heard a few things about lead generation. It’s time to clear up the mystery of what’s the truth and what’s a lie behind lead generation.

Here are some of the common thoughts we here about lead generation here at CraftJack and the truth behind them. By better understanding what leads are, you can benefit your business. CONTINUE READING

Leads Deconstructed: Getting To Yes

So you’ve evaluated the project and created the estimate for the homeowner. Next is the follow-up. The goal here is to have one last pitch ready to close the sale. However, often times, contractors may receive pushback on specific aspects of the project. It’s you’re job to work with them to help them overcome their fears and objections.

Homeowner concerns come in all different forms; sometimes it’s about timing and other times it may be about cost. Here are a few ways you can respond to common homeowner objections. CONTINUE READING

Leads Deconstructed: Turn Opportunities Into Jobs

I’m sure you’ve been there, a lead comes through and might be weeks or months out from starting the project. While having the instant gratification of getting a homeowner to start their job soon is great, more often than not, homeowners are still gathering information, such as cost and time estimates, on their project.

Instead of dismissing them as a job lost, start building a relationship with them that can help you win the job in the end. Here’s how you can turn a long-term opportunity into a job.

Are you a contractor looking for more leads in your area? Sign up with CraftJack today to connect with homeowners near you who are planning or ready to hire for their project. CONTINUE READING

How To Define A Lead

When you think about growing your business, what are some ideas that come to mind? You could try to put out fliers so local homeowners can see it, or utilize social media to reach out to new customers in your service area. At the heart of all these efforts, you’re looking for new leads, or opportunities, to win more jobs.

When you think of “lead” and “lead generation service,” can you define what they are? Having the proper definition can often help your expectations when it comes to what jobs you’ll win. To help you, here’s some insight into how we define leads here at CraftJack. CONTINUE READING

Contractor Spotlight: Benshine’s Junk Removal

As a lead generation company, CraftJack is not only here to help you connect with homeowners in your area, but also here to help your business thrive. Our staff gets excited when we hear about your success stories, and even more so when we get to share them.

Today, CraftJack is featuring Benshine’s Junk Removal. They’ve been a CraftJack pro since February 2019 and have some tips for success to share with you today.

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