Category Archives: Lead Generation
“Lead generation” is a term that can be used in any industry. According to the Oxford Dictionary, lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” Though it’s a term used across many industries, each profession treats it differently.
For contractors, lead generation is the process of finding more job opportunities in your area through referrals, digital ads or a service like CraftJack. In this new series, we’ll share our top tips and tricks to help you understand more about lead generation and how it’s critical to your business. CONTINUE READING
As a member on a number of contractor forums, it seems that every day another user posts the same question: “What is the best lead generation site for contractors” or “Has anyone tried?”
These types of posts tend to get replies ranging from flattering to furious. XYZ Contractor swears by a company while ACME Contractor swears AT the same company and Joe The Plumber damns ALL lead generation companies to hell.
So, who should you listen to?
Roofing pros will always be needed. Leaks and damage are what generally drives a customer to pick up the phone and give a roofing contractor a call. For a successful roofing business, you need to be top-of-mind for these homeowners and find the roofing leads you want.
It’s important to not rely on just one source of lead generation, but multiple ways you can connect with homeowners in your area. Here is how you can generate more roofing leads for your business. CONTINUE READING
Whatever your contractor trade is, there’s likely a trade show for you to attend. From general remodeling to the latest in windows and doors, trade shows are an excellent place to network and learn more about your work.
However, have you ever considered how a trade show can help you generate leads? You’ll certainly see manufacturers there ready to win your business, but what about how you can utilize this opportunity to find more jobs? Here are a few ideas on how you can generate leads at trade shows. CONTINUE READING
Are you wondering how you can generate more remodeling leads for your business? Lead generation is another aspect of the job for many pros, but can sometimes be tricky if you don’t know where to look. The good news for remodeling pros is that homeowners seem to always have a need.
From kitchen remodeling to home additions, we want to help you find leads from homeowners who are ready to start their next project. If you need a few ideas, here’s how to generate more remodeling leads. CONTINUE READING
Are you a painting pro looking for more leads in your area? You’ve come to the right place. CraftJack is here to help your painting business grow. While you may already use other tactics like social media or referrals, a lead generation service is always a great way to connect with homeowners who are in need of your services.
However, not all lead generation services are the same. That’s why I’m sharing with you the five ways that CraftJack’s painting leads stand apart from the rest. CONTINUE READING
Are you a roofer looking for more leads in your area? It’s always a good idea to try multiple tactics when it comes to generating more leads for your business. Social media, referrals and networking are a great way to connect with homeowners who may be looking for your services. But, your efforts should not stop there.
What if I told you there’s a way you can easily find and connect with homeowners who are looking for roofing contractors right at this moment? That’s exactly how CraftJack can help you. We’re here to help your business grow! See a few reasons why CraftJack’s roofing leads are unique. CONTINUE READING
When it comes to lead generation, it’s likely you have a few strategies that work well. But there are a few tactics that you should stay away from, as they can end up wasting your time and hurting your business.
Lead generation is something you’ll always need for your contractor business, so take the time to educate yourself on what you should try to help your business grow as well as what won’t work. Here’s a few contractor do’s and don’ts. CONTINUE READING
We talk a lot about tips to help you win the job and hopefully, you find them useful. But the fact is, you may not win every lead you receive. Of course, you should always approach a lead with your best foot forward, but ultimately, it’s the customer’s decision of who to hire.
This can, of course, be upsetting for anyone. But instead of getting mad, use the situation to learn and grow your business. It can help you to gain even more jobs in the future! Here are a few tips you can use when you don’t win the job. CONTINUE READING